Spam prevention
Rainmaker
4,264,479
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Michael -- I have received them --- many of them are generic and may receive a quick look before going into the trash.  I say if you go that route -- make it different and make it stand out.  

Sep 29, 2015 11:10 PM
Rainmaker
4,492,395
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Not very much any more and I tend to move what I receive from the mail box to the trash bin without even looking.

Sep 29, 2015 09:44 PM
Ambassador
1,414,474
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Michael, just take a look at the success of this Q & A portion of AR  and the discussion over how many words a blog needs to be (it varies)  Attention spans have dwindled.   People DO NOT read anymore!

I would suggest you save your money, your ink, your paper, and your time and not proceed with a printed newsletter.  Their time has past.

Sep 30, 2015 01:05 AM
Rainmaker
5,325,364
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I receive newsletters from two inspectors, and there is always great information that incorporate into my newsletter!  

Sep 30, 2015 12:56 AM
Ambassador
1,608,336
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Debbie goes through all the mail.  Our recycle can is always full. 

Sep 30, 2015 12:32 AM
Ambassador
4,316,215
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michael Thornton I like the 'One-Way trip to the trash' - though I do see some of them, if they are not too wordy.

Sep 29, 2015 11:05 PM
Rainmaker
7,038,388
Roy Kelley
Retired - Gaithersburg, MD

Most of the newsletters now arrive by email. I will read worthwhile material.

Sep 29, 2015 09:17 PM
Rainmaker
3,622,907
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

trash

Sep 29, 2015 08:55 PM
Rainmaker
1,386,685
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I skim for interesting content, but mostly they're on a one way trip to the trash.

Sep 29, 2015 08:41 PM
Rainmaker
1,157,535
FN LN
Toronto, ON

I receive unaddressed hardcopy newsletters that are sent via Canada Post from a small number of agents.  I am not on any distribution lists for other types of vendors who may distribute hardcopy newsletters.

The problem with sending a stack of newsletters to a real estate office is that some (many?) of them will place the pile of them beside the internal mailboxes and you need to hope that the agents actually pick them up.  The other problem is that a large number of agents do not go into the office very frequently and do not check their mailbox for mail.  I have seen some mailboxes where agents do not go into the office for many months and they have a lot of mail in their mailbox.

I only read newsletters if they have useful content to me and only keep them if they may have longterm usefulness.

Sep 29, 2015 08:17 PM
Rainmaker
2,810,547
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

It seems that these would be more useful/kept for homeowners rather than busy professionals.  My guess is that the ones who keep them are not busy and the ones you want to reach (i.e. the top producers) will toss it.

Sep 29, 2015 07:50 PM
Rainmaker
3,335,383
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

We don't get any.....but I do keep a folder of worthwhile ones..including from home inspectors in a folder on our hard drive.

Sep 29, 2015 06:39 PM
Rainmaker
778,856
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

So many things to read, and so little time.

Mar 24, 2019 09:42 PM
Ambassador
5,754,397
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I generally read them if I need that service.

Sep 27, 2018 09:07 PM
Ambassador
1,616,454
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do take time to read them

Oct 17, 2016 10:25 PM
Rainmaker
1,558,558
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I was just looking at the trash cat near our mailboxes and it was filled with direct marketing. Seems like majority of people automatically toss them away. What a waste of money....

Oct 03, 2015 01:30 PM
Rainmaker
695,882
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I write a personal monthly newsletter with my own ideas and promotions such as a 4th of July, Halloween, Christmas, New Years events website page.  Canned speeches and Canned Newsletters turn me off so I won't use them.  I won't hand out someone else's either.  Many Title Companies try to give this type of item but it has their branding.

Oct 01, 2015 03:09 PM
Ambassador
2,112,292
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I don't get a lot of printed newsletters but I do get a lot of email.  Usually, I delete the emails because there are just way too many but I think I would look through a hard copy while waiting somewhere, while watching TV in the evening or the like. 

Sep 30, 2015 09:48 AM
Rainer
45,907
Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

I scan them and toss them but I pull out the stuff I want to refer back to or if I come across something that reminds me of something I need - like getting my carpets cleaned.  Direct mail is costly but if you do a quality job I think it can pay off and I have a budget for direct mail marketing.

Sep 30, 2015 05:29 AM
Rainmaker
915,898
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If they are delivered to the brokerage, they will never be read.

If delivered to the door step of agents, you have only one chance (the first impression) to not be automatically routed to the recycle bin. Won't even get into the house.

But, if you look at how advertising is done today, you can model the same two step process and drive readers to your newsletter. However, if they are left disappointed,,,,game over.

Now, what will be in your newsletter that will guarantee the reader will not be disappointed? Real estate agents face the same challenge. Again, modeling would be a good idea.

Sep 29, 2015 10:25 PM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Most agents do not read the brochures etc left in the office by vendors.

Sep 29, 2015 08:42 PM