5,104,931
I'm not all that crazed about this. Often, if I'm waiting to list a property it's because home owner needs to get it ready for sale and photos. I don't especially want people bugging me to get into a house they can't see yet at its best advantage. I've found that in the demand areas when a home is properly rolled out on the first day of listing it gets a ton of attention immediately because our inventory is so low.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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Michael Jacobs
Pasadena, CA
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John McCormack, CRS
Albuquerque, NM
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James Dray
Bentonville, AR
1,661,936
They work well for us. I certainly don't have a problem with them.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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John McCormack, CRS
Albuquerque, NM
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Michael Jacobs
Pasadena, CA
809,829
I am on both side on this issue.
From a listing agents prospective it give me time to prep. I have found it helpful in keeping the seller moving to a target date.
From a buyers agent side it has caused my clients to pause. I have often heard, " Let us wait and see that this place has to offer dear it is in the community I really want". I causes me to go back to their requirements as to when they want to move. I somethings think one really does not want to move.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
6,393,154
in the middle, if they want to do it then who am I to complain?
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Bob Crane
Stevens Point, WI
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Debbie Laity
Cedaredge, CO
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John McCormack, CRS
Albuquerque, NM
4,572,117
Debbie -
I like them as long as they are eventually exposed to the marketplace.
They are allowed and quite prevalent in our market. When a seller signs the listing it needs to go in the multiple listing service within a certain number of days unless there is a form signed(and sent to the mls) that it is being withheld until a certain date or will never go into the mls.
I think most people who don't like the practice feel it is way of the listing agent/brokerage double ending a sale and that certainly can happen. It's not how I run my business.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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John McCormack, CRS
Albuquerque, NM
3,416,038
For bank owned listings it is common as we get assigned the listing but wair for a price. For owner occupied listings if you know the price, and say seller needs two weeks to get teh home ready, you only have 1 shot at the boost form anew listing, so coming soon only makes buyers mad when they cant see it right away or get answers. I dont do it but i do premarket my REO to cash buyers by showing them so when i do get a price, i can get several offers the first hour.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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Michael Jacobs
Pasadena, CA
2,362,926
I sit in the middle - it is another place to check to find out if there are listings coming along that are good for a client - but since I don't do many buyers any more I don't track them.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
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Michael Jacobs
Pasadena, CA
1,725,996
They are fine.
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Debbie Laity
Cedaredge, CO
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John McCormack, CRS
Albuquerque, NM
2,443,250
I do have a coming soon listing but have not put up a sign because when I do the home owner will be inundated with neighbors knocking on her door. She will not like that.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
1,153,794
I would not implement it as a tool for our marketing, either the listing is available or it isn't!
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
921,504
ANY practice that adds value to the home being sold is a practice for which I willl advocate.
Coming Soon, Ivisible Inventory, and the ever popular pocket listing ALL create value for the home owner.
The problem becomes those who refuse to learn how to plug into this concept have no choice except to complain and pursue its banishment. The some ones who keep murmuring. 'raise the entry level threshold.'
You will find NAR and the local MLS WILL take action to banish this practice. They fear the agent being able to sell real estate outside the MLS. Their action will be cloaked in protecting the consumer, but it will be in every aspect protecting their turf which means keeping agents choice to ONE selling option.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
4,434,127
I was not aware of any other site when I started. I just continue to use AR.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
3,626,530
Good morning again Debbie. Personally I wish they would go away just like the verbiage in our contracts about professional service fees.
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Debbie Laity
Cedaredge, CO
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Nina Hollander, Broker
Charlotte, NC
1,157,785
"Coming Soon" advertising is not very common in my area. It is allowed but recently, the provincial regulator began to require that the advertising state what is coming soon, e.g. "Coming Soon to MLS".
I do not have any issue with it being allowed. It is simply another advertising mechanism.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
2,538,633
Good morning Debbie. As someone looking in, if it gets interest from the buying public or selling agents,then I like the idea.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
763,883
They are great for all concerned.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
2,759,812
Good Sunday morning Debbie. I do see a lot of them in this area. Sadly, I cannot say whether they are effective or not.
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Debbie Laity
Cedaredge, CO
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Sandy Padula & Norm Pa...
, CA
784,786
3,164,269
I think used correctly it's a great idea. I have one out there right now. It's in a hot price point, great area and not quite ready to go on the market. I have a signed agreement so signs are up, but the seller requested a future date for the MLS. I've written a post with some teaser photos and also shared some photos on my business Facebook page which followers have then shared with other friends. So I've generated interest. However, we're not accepting offers until it's had a few days in the MLS. So as long as it's not a tactic to double end a deal by the listing agent and instead used a time for a seller to make some repairs or upgrades while generating some interest I think it's a great thing.
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Debbie Laity
Cedaredge, CO
1,683,912
Good question Debbie! I'm not sure how i feel about it yet. I'll wait and read your comment responses.
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Debbie Laity
Cedaredge, CO
617,935
There can be legal issues that the seller and “coming soon agent” are often not aware of.
And, BTW, does your E&O cover you for a coming soon?
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Debbie Laity
Cedaredge, CO
231,224
i love em, yes they work, and yes they should be allowed. yes yes yes !
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Debbie Laity
Cedaredge, CO
4,800,082
I like the idea. Provided that the listing agreement is signed and the listing agent has agreed to cooperate with other brokers.
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Debbie Laity
Cedaredge, CO
911,228
" Coming Soon" is over rated and also abused. I''ve seen agents hold an open house only for agents in their office. I've seen signs stay up for over 3 months. I've even seen them on houses that had already sold. It's usually total bs that a seller suddenly decides to sell and needs 2 weeks to get ready. Almost every seller knows knows months ahead of time that they are planning on selling, and has had plenty of time to get the property ready.
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Debbie Laity
Cedaredge, CO
7,835,619
In our state and local jurisdictions, there are regulations on coming soon marketing that need to be considered.
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Debbie Laity
Cedaredge, CO
4,319,419
Debbie Laity - 'Coming Soon' is a nice strategy to create curiosity in consumer's mind.
As long as everyone gets a fair chance to look at it and make an offer, I think it's okay to promote the listing. After all, as a listing agent, we want our seller to get the best price, terms and conditions, true?
Big companies like Apple, Samsung, Microsoft do announce their product release date - and that's no different than 'Coming Soon'!
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Debbie Laity
Cedaredge, CO
2,781,163
3,986,258
In Minnesota it is not allowed. We can NOT market a property that we DO NOT have a listing for.
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Debbie Laity
Cedaredge, CO
190,547
I always find it facinating in my market. A few agents take the opportunity to jump on their "Coming Soon" listing opportunities to market them to the world as if they were on the public market. It states clearly in our listing agreement in Maryland....
294,477
While some agents use it to secure both sides of the transaction, it can be useful to get exposure for a property while it is being prepped for sale.
1,280,748
I don't see anything wrong with advertising Coming Soon. It's a tool that we can use to stir up interest for our client.
1,084,061
No..Do not like that concept. It is not a listing until it is signed and you never know what will happen from a committment and until the papers are signed..
32,051
I like using coming soon programs - I use the time to market to neighbors and my brokerage database. Also, if I can give my client an opportunity to avoid living in a museum and disrupting their lives for showings, I'm going to try on their behalf.
I don't do Dual Agency, so it's not about getting both sides for me, although I do see a lot of agents who use it for that purpose, so understand some of the objections to the practice.
I'm probably going to sell a listing next week a couple days before it hits the open market because of my Coming Soon marketing. Especially great in this situation because client has a little one and was very stressed about dealing with showings. It's also great for my elderly clients for the same reason.
4,882,355
3,988,007
I use them when it is appropriate. The sellers love the added exposure and it gives the house extra attention. I do not abuse it though.