Debbie Laity, Your Real Estate Resource for Delta County, CO (Cedaredge Land Company)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I'm not all that crazed about this. Often, if I'm waiting to list a property it's because home owner needs to get it ready for sale and photos. I don't especially want people bugging me to get into a house they can't see yet at its best advantage. I've found that in the demand areas when a home is properly rolled out on the first day of listing it gets a ton of attention immediately because our inventory is so low.

Sep 19, 2015 09:50 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

They work well for us.  I certainly don't have a problem with them.

Sep 20, 2015 12:19 AM
Bob Force (REALTOR®)
Weichert Realtors - Aspen Hill - Mount Airy, MD
The FORCE in Maryland Real Estate

I am on both side on this issue.

From a listing agents prospective it give me time to prep.  I have found it helpful in keeping the seller moving to a target date.

From a buyers agent side it has caused my clients to pause. I have often heard, " Let us wait and see that this place has to offer dear it is in the community I really want".  I causes me to go back to their requirements as to when they want to move.  I somethings think one really does not want to move.

Sep 19, 2015 09:16 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

in the middle, if they want to do it then who am I to complain?

Sep 20, 2015 04:22 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Debbie -

I like them as long as they are eventually exposed to the marketplace.

They are allowed and quite prevalent in our market.  When a seller signs the listing it needs to go in the multiple listing service within a certain number of days unless there is a form signed(and sent to the mls) that it is being withheld until a certain date or will never go into the mls.   

I think most people who don't like the practice feel it is way of the listing agent/brokerage double ending a sale and that certainly can happen.  It's not how I run my business.  

Sep 20, 2015 12:40 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

For bank owned listings it is common as we get assigned the listing but wair for a price. For owner occupied listings if you know the price, and say seller needs two weeks to get teh home ready, you only have 1 shot at the boost form anew listing, so coming soon only makes buyers mad when they cant see it right away or get answers. I dont do it but i do premarket my REO to cash buyers by showing them so when i do get a price, i can get several offers the first hour. 

Sep 19, 2015 10:57 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I sit in the middle - it is another place to check to find out if there are listings coming along that are good for a client - but since I don't do many buyers any more I don't track them. 

Sep 19, 2015 10:02 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

They are fine.

Sep 20, 2015 01:51 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I do have a coming soon listing but have not put up a sign because when I do the home owner will be inundated with neighbors knocking on her door. She will not like that.

Sep 20, 2015 01:11 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I would not implement it as a tool for our marketing, either the listing is available or it isn't!

Sep 19, 2015 10:57 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

ANY practice that adds value to the home being sold is a practice for which I willl advocate.

Coming Soon, Ivisible Inventory, and the ever popular pocket listing ALL create value for the home owner.

The problem becomes those who refuse to learn how to plug into this concept have no choice except to complain and pursue its banishment. The some ones who keep murmuring. 'raise the entry level threshold.'

You will find NAR and the local MLS WILL take action to banish this practice. They fear the agent being able to sell real estate outside the MLS. Their action will be cloaked in protecting the consumer, but it will be in every aspect protecting their turf which means keeping agents choice to ONE selling option.

Sep 19, 2015 10:19 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I was not aware of any other site when I started. I just continue to use AR.

Sep 19, 2015 09:49 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning again Debbie.  Personally I wish they would go away just like the verbiage in our contracts about professional service fees.  

Sep 19, 2015 09:38 PM
Toronto, ON

"Coming Soon" advertising is not very common in my area.  It is allowed but recently, the provincial regulator began to require that the advertising state what is coming soon, e.g. "Coming Soon to MLS".

I do not have any issue with it being allowed.  It is simply another advertising mechanism.

Sep 19, 2015 08:43 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Debbie. As someone looking in, if it gets interest from the buying public or selling agents,then I like the idea.

Sep 19, 2015 07:31 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

They are great for all concerned. 

Sep 19, 2015 05:42 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Sunday morning Debbie. I do see a lot of them in this area. Sadly, I cannot say whether they are effective or not.

Sep 19, 2015 05:24 PM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

We dont do them.

Feb 20, 2019 08:53 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I think used correctly it's a great idea.  I have one out there right now.  It's in a hot price point, great area and not quite ready to go on the market.  I have a signed agreement so signs are up, but the seller requested a future date for the MLS.  I've written a post with some teaser photos and also shared some photos on my business Facebook page which followers have then shared with other friends.  So I've generated interest.  However, we're not accepting offers until it's had a few days in the MLS.  So as long as it's not a tactic to double end a deal by the listing agent and instead used a time for a seller to make some repairs or upgrades while generating some interest I think it's a great thing.

Sep 20, 2015 12:28 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good question Debbie!   I'm not sure how i feel about it yet.  I'll wait and read your comment responses.

Sep 20, 2015 09:11 AM
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

There can be legal issues that the seller and “coming soon agent” are often not aware of.


And, BTW, does your E&O cover you for a coming soon?

Sep 20, 2015 07:13 AM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

i love em, yes they work, and yes they should be allowed. yes yes yes !

Sep 20, 2015 04:06 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I like the idea.  Provided that the listing agreement is signed and the listing agent has agreed to cooperate with other brokers.

Sep 20, 2015 03:28 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

" Coming Soon" is over rated and also abused. I''ve seen agents hold an open house only for agents in their office. I've seen signs stay up for over 3 months. I've even seen them on houses that had already sold. It's usually total bs that a seller suddenly decides to sell and needs 2 weeks to get ready. Almost every seller knows knows months ahead of time that they are planning on selling, and has had plenty of time to get the property ready.

Sep 20, 2015 03:21 AM
Roy Kelley
Retired - Gaithersburg, MD

In our state and local jurisdictions, there are regulations on coming soon marketing that need to be considered.

Sep 20, 2015 02:47 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Debbie Laity - 'Coming Soon' is a nice strategy to create curiosity in consumer's mind.

As long as everyone gets a fair chance to look at it and make an offer, I think it's okay to promote the listing. After all, as a listing agent, we want our seller to get the best price, terms and conditions, true?

Big companies like Apple, Samsung, Microsoft do announce their product release date - and that's no different than 'Coming Soon'!

Sep 20, 2015 02:31 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Not necessary each their own

Sep 20, 2015 02:20 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

In Minnesota it is not allowed.  We can NOT market a property that we DO NOT have a listing for.

Sep 20, 2015 12:10 AM
Robert McArtor
RE/MAX Components - Fallston Maryland - Bel Air, MD
Top Listing Agent for Baltimore and Harford County

I always find it facinating in my market. A few agents take the opportunity to jump on their "Coming Soon" listing opportunities to market them to the world as if they were on the public market. It states clearly in our listing agreement in Maryland....


I find postings everywhere...facebook, linkedin, etc. with Photos, the basic "Coming Soon" announcement then when the showings should occur THEN you have the LINK to a PUBLIC REAL ESTATE WEBSITE for the public to view all the details.
Address, Price, Bedrooms, Baths, Agent Contact Information. It is CLEARLY signed by the Listing Agent AND the Sellers have agreed in writing as well that they AGREE to the Coming Soon status however it will NOT be published to any PUBLIC REAL ESTATE Websites.
I think this is an issue for our local Real Estate Commission to look at as well as our Brokers.
What are your thoughts?


Mar 02, 2017 03:02 PM
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

While some agents use it to secure both sides of the transaction, it can be useful to get exposure for a property while it is being prepped for sale.

Feb 09, 2017 04:02 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I don't see anything wrong with advertising Coming Soon. It's a tool that we can use to stir up interest for our client. 

Aug 21, 2016 03:22 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

No..Do not like that concept.  It is not a listing until it is signed and you never know what will happen from a committment and until the papers are signed..


Sep 24, 2015 10:36 AM
Amelia Robinette
NoVa House and Home - Frankly Realty - Falls Church, VA
Education, Innovation, Service

I like using coming soon programs - I use the time to market to neighbors and my brokerage database. Also, if I can give my client an opportunity to avoid living in a museum and disrupting their lives for showings, I'm going to try on their behalf. 

I don't do Dual Agency, so it's not about getting both sides for me, although I do see a lot of agents who use it for that purpose, so understand some of the objections to the practice.

I'm probably going to sell a listing next week a couple days before it hits the open market because of my Coming Soon marketing. Especially great in this situation because client has a little one and was very stressed about dealing with showings. It's also great for my elderly clients for the same reason.

Sep 21, 2015 01:20 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I think it is a dis service to the seller.

Sep 20, 2015 10:45 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I use them when it is appropriate. The sellers love the added exposure and it gives the house extra attention. I do not abuse it though.

Sep 20, 2015 01:09 PM