Awilda,

I like John McCormack 's answer.  Know the people who will and can buy this type of home.  Your marketing materials should be a wow, as well as your knowledge of luxury and the luxury marketplace in your community.  A

To the max just like all my other listings.  

Wish I had a million dollar home to market.

Advice for those that list $M homes...

While I find that the marketing material for those properties is usually top notch, it is rare that the agents knows much about the property.  Anytime I ask questions about the property boundaries, type of plumbing, etc,  they never know.

I think that they should know.

Eve

Get list of major employers in area and  invite them the executives to a cocktail hour. You might just pick up a good buyer .

High end marketing material.  Hosting an agent open house and invite agents who work in the luxury market.

A million dollars and above is roughly 10% of our market. It's necessary to find the demographics of that Buyer segment and market there. Generally you'll need to add International exposure for faster results. Knowing who your customer is is of key importance and it varies widely from location to location. How it's done is determined by the culture you're trying to entice.

Wish I had one to market.

Exact same way you market a $100, 000 property. 

Buzz Mackintosh has provided the 'real deal' regarding getting results from your marketing efforts. Make sure those folks in the $600K + communities with equity know about this house. Nothing says, "I need to move" like seeing the house they really want in the community they could not afford 5 years ago. 

The marketing material the potential buyer sees should be consider as your audition to selling their house. Make that marketing material significant. (Expensive is not significant)

Understand your objectives are on both sides of the equation.

The same as a $500,000 condo but with better materials

You need to profile who your potential Buyer is, and then target market to that specific crowd.