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It's not SPAM if you build an email marketing list of people who subscribed to your newsletter.
Here is an example of a landing page to use to build an email list for a real estate newsletter: http://news.prophosting.com
Setup a page like this, link it to your blog and site, integrate it with all of your marketing, and you can build a legitimate list for an email marketing newsletter.
It's easy and every agent should be doing it.
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Chris Locke
Acton, CA
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Up until January this year, I always have sent out an e-newsletter to my database through Constant Contact. Used smail mail prior to e-newsletters.
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To past and present customers yes. Total is about 1800 and has an opening of about 16%.
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Good Friday morning Capt. Wayne. I do like Chris's response. I did check it out and found it be very interesting.
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Good morning Captain Wayne. Every month, to all past client, current clients and referral partners.
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well it's not a mass email, but yes, we've had an email newsletter for a long time...prob since 2008 (my first year in business).
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I started doing that in 2010 and for several years it was great, then it tapered off and so did I.
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Captain Wayne - I have not set up a newsletter system, so do not mass email a newsletter on a regular bases. I do have a newsletter on my website though.