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Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I think online marketing for open house events....buyers start their search online.... newspapers are too expensive for the one shot deal of an open house, unless it's a multi day event for an introduction to a subdivision....then you'd better have at least a half page ad in many newspapers....

Jul 22, 2015 10:20 PM
Renee Paray
Coldwell Banker Realty - Blue Bell, PA

I feel that it depends on community the home is located. I had advertised in a newspaper for a 55+ community and the turn out was fantastic! However, this does not work for all open houses. There are still segments of the population that read the newspaper as they trust it as a source of news and information. 

Jul 22, 2015 09:09 PM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

not in our community. newspapers are kind of dead. now... the online publication is ok. if your paper has one

Jul 22, 2015 02:19 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

It sure isn't in Charlotte--our real estate advertising section has virtually disappeared for all intents and purposes.

Jul 22, 2015 10:27 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

The primary newspaper I used to advertise in print classifieds (NY Times) now has an online real estate section so I advertise online instead. Several years ago I did a test. One week I ran a print ad and online. The following week I only advertised online and received the same amount of attendees.

From that point I stopped print advertising but I do advertise open houses heavily (Zillow, Trulia Realtor and local sites) online. For very high end properties my broker takes out seasonal inserts in newspapers with many of our properties advertised.


Jul 22, 2015 10:20 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I advertise my open houses in the newspaper and there is usually one person who comes in because of it.

Jul 22, 2015 09:20 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Little to no value in our market.

Jul 22, 2015 09:09 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

We once had a seller that wanted us to do this. The cost was too high, so we told them if they try it and it works, we will pay for it at closing. No one showed up except their neighbor!

Jul 22, 2015 08:18 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

To advertise in the Albuquerque Journal it's much too expensive.  Even a small advertisement cost an arm and leg. 

Jul 22, 2015 07:56 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Thursday morning Debbie. I find that more and more real estate agents are dropping print advertising. I think that the public still demands it.

Jul 22, 2015 07:21 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Debbie. In my area I don't use print and fortunately don't have to, but it still is all about preparation.

Jul 22, 2015 07:06 PM
Toronto, ON

Newspaper ads are very expensive and a lot of people don't read newspapers or they read different newspapers.  In my area, there are numerous newspapers to choose from - major daily locals (pick from 4), community newspapers, free 24 hour newspapers (available on the subways), numerous ethnic local newspapers (many written in other languages).  Other inexpensive and free ideas:  MLS,, own website, brokerage website, newsletter, door knocking.

Jul 22, 2015 05:57 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

No, it is a medium that has not yet realized that it is finished.

Jul 22, 2015 04:51 PM
Sharon Altier
Coldwell Banker Realty - Elmhurst, IL
Luxury Property Specialist, CSC, SFR

I do not do open houses, but I don't see newspaper advertising being very effective any longer.  However, I will be interested in reading the responses. 

Jul 22, 2015 01:58 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Signs are fine

Newspapers a good to wrap fish.

Jul 22, 2015 10:31 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Debbie, there are a lot of comments and opinions from those who do, and even from those who never (why did they comment?) do open houses. None of them actually did anything to find the answer.

Market research is a component of the open houses I conduct.

I DO find out if the newspaper ads paid off. 

At the door I ask, "Did you find out about this open house through the TV ads?"  When they think you spent that kind of money, they know you need real feed back which is always, "No I did not see any TV ads. I was driving down the street and saw the signs." (No, i did not buy TV ads)

30% of attendees come because of the newspaper ad.

Do your own research, then you won't need advise from those who never do open houses. It is possible in TN folks don't read newspapers but you MUST do your own research...local, real time, using your own resources.

Jul 22, 2015 10:16 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not believe that it will increase the traffic to open houses. But if you want to try, let us know how it works for you.

Jul 22, 2015 05:17 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I do poll people at the door to see where they find out about the open house. Very few if any say they saw it in the newspaper. The younger generation especially have never bought a newspaper. If it's not online they don't see it.

Jul 22, 2015 10:35 PM
Laura Ure
Keenability - Boca Raton, FL
Real estate marketing expert in South Florida

I don't generally recommend it, unless you are a developer or a builder with deep pockets. 

Jul 24, 2015 07:59 AM
Josue Santoyo
CTI Real Estate - Fredericksburg, VA
Real estate agent serving Fredericksburg, Stafford

Hi, Debbie

I don't think its worth it,  I use to create fliers and use their link to my property to post on different media outlets for the fraction of the cost.   

Jul 23, 2015 11:33 AM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

In our area, yes.  Fort Wayne is a city, but a smaller city.  There are many visitors that said they saw our newspaper ad, and that they look there every week.  It's just more branding.

Jul 23, 2015 05:40 AM
Ed Macias
Real Estate Teammates - Miami, FL
Miami FL-REO Property Management Multifamily

Not a good return. Use signs. Lots of signs. If I do one I use at least 15 signs. It works. Never had a bad turn out.

Jul 23, 2015 01:41 AM
Bob Haywood
McGraw Realtors - Owasso, OK

It depends on your market.  In our area, we are a growing suburb of the larger city.  Newspaper marketing works here, so I use it.  If it didn't, I wouldn't give it a second thought.

Jul 23, 2015 01:26 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

I still have open house visitors tell me they saw it advertised in the newspaper.  A valuable tool?   Hmm -- that's subjective but marketing is about consistency so I use print as part of an overall strategy.

Jul 23, 2015 01:22 AM
Roy Kelley
Retired - Gaithersburg, MD

In our market the community newspapers have disappeared. The alternative to advertise in The Washington Post is very expensive. 

Post cards and emails may be a more effective use of marketing funds.

Jul 23, 2015 01:04 AM
Chuck Willman
Chuck Willman - Alpine, UT

Our local print advertising is hit and miss. It is stronger than in many parts of the country though.

Jul 23, 2015 12:44 AM
Cindy Davis
SD Home Source Realty - San Diego, CA

I stopped advertising in newspapers 10 years ago...expensive, and not as good as online ads.

Jul 23, 2015 12:29 AM
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

From experience this has not helped me.

Jul 22, 2015 11:35 PM