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Gary Mellott, Internet Guru (PIC Internet)

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Ed Macias
Real Estate Teammates - Miami, FL
Miami FL-REO Property Management Multifamily

Depends on how hot the market is and the price point. We are hot right now. Not a whole lot. I've got a large pool of buyers ready and willing within the price point I focus on and I usually under contract within 30 days or less.

Jun 28, 2015 01:27 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

When you factor in all the things it takes such as lockbox, sign, website, etc, etc it adds up quickly. 

Jun 28, 2015 12:07 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Gary, it really depends on the 'method' the home owner chooses.

Let assume the homeowner choose Full Service NOT the more dramatic PLF.

I will spend money on:

  1. Photography
  2. Creating and printing Property Pedigree
  3. Creating and printing persusion material
  4. Creating, curation, editing, production and hosting: a)CC tour b) MLS movie (not slide show) tour c) comprehensive tour
  5. Promoting, training, supplying a resources for affiliate open house
  6. Open house print advertising (30% of attendees will report they saw the ad in the newspaper. HINT: what you are hearing others say may not be true.)
  7. Incentives - sorry, I'm not referring to a FREE KIA with every purchase. What other incentives, meaningful to a buyer, can be created?
  8. Preparing Plan B

Seems to be way to much effort to sell A house. You would be right and I would discourage anyone from doing the same. 


Jun 27, 2015 11:16 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

It's not all virtual... signs, lock boxes, brochures inside the home, floor plans, virtual tour photography, etc. There is a cost to websites where we post, etc. Each listing costs me at least $500.

Jun 27, 2015 11:10 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

probably more than I should, but I get double action from every piece of marketing....it promotes the listing and the listing agent on my team plus the team.... there is never too much when it comes to marketing....

Jun 27, 2015 08:40 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Probably $1000 on photos video and post cards and brochures. Nothing on print media

Jun 28, 2015 05:27 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

About 20% most of the time Gary Mellott 

Jun 27, 2015 04:02 PM