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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I'm back...

Okay, everything depends on your target and objective. If you are writing posts for realtors/AR community, shorter is often better.  And, links really not necessary.

Now, if you are targeting your client and really trying to rank well on google/search engines, then in general writing in depth articles will be the way to go.  You should write them to answer the question/topic and do it meaninfully (and don't stuff words just for length).  Assuming you have done this, then often it is better to be 1000+ words (in fact many SEO experts will tell you 2,000+...because those posts rank better, get more clicks and get more shares.  This assumes it's a good article.  And, it should be organized well w/ lots of white space, often bullets and pictures.  It can no look like a wall of words and it needs to engage your reader. 

My personal goal is to do one of these epic posts per month.  The rest of my stuff (which you see on here) is usually shorter...because I'm not trying to rank and not targeting my customer.

Re: links, in general this is a good idea, assuming that the links are helpful to the reader.  This will allow them to find more info, drive them to your site/keep them there longer.  These links should be meaningful to your customer/reader, and work in the context of what you are writing about.

Also, often linking to an external and relevant source and trusted source will help you rank a bit better.  This is counterintuitive to many.

I also think having a variety of short and long posts is helpful to keep reader's interest.

Feb 26, 2015 07:49 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Reading old Questions, Hannah.

You are right - there is no need of 300 words for a quality blog. However, it seems when want to write a nice blog, 300 words are easy to come by.

Jul 07, 2018 10:34 PM
Roy Kelley
Retired - Gaithersburg, MD

I do not think there is any magic in the length of a blog. I frequently use links but you have to wonder how many readers will actually click on the links.

Feb 26, 2015 06:57 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


If the blogger has nothing worthwile to say, 300 words is WAY TOO MANY.

If the blogger is engaging the reader, pulling them along with skilled writing and the reader is receiving the promise the title suggest, 300 words is a FALSE limitation.

Should there be links. Yes and no.
Authority links are big, big, big bonus for ranking your blog.
Repeated links to your website will have the opposite effect.
A link to a pop-up ad infested website will be a betrayal of the reader.
A link to your lead capture page....isn't that essential?

Feb 26, 2015 06:09 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


If it is appropriate you should have links.  I would not try to game for SEO reasons, Google is on to us.

"Google wants what you want: to connect the right people with the right content that solves their problem. If that isn’t what you want, then there’s your problem."  This is a quote from an article I read this morning, I highly recommend that you read it, along with the other article he mentions  A


Feb 26, 2015 04:56 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Personally  I like links however when I started blogging I was told to make my blog posts no more than 225-250 words. The reason was the readers attention span. 

Combining a shorter post with links for more information is a winner 

Feb 26, 2015 04:55 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This completely depends on the objective of the post.  I have lots of thoughts on this...but need to run to my next appt.  I will try to come back later.

...Yes, some should be longer...more later.

Feb 26, 2015 02:29 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont think most of those rules make as much of a difference as many think they do, just write what you want and be prolific and steady with the posts.

Nov 15, 2019 11:19 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

What it your opinion now on how many words  should be in a good post ?

How many pictures and should you use Video ?  I think 300 is hardly enough times have sure changed since 2015 .

Thank You Praful Thakkar  for reposting this question

Jul 08, 2018 08:25 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

As others have said it depends on your blog topic and audience. I think images or photos are often important, and ideally a length of at least 200 words even when it's a very focused communication. Links are good when they'll be used but not just to have them.

Feb 26, 2015 05:53 PM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Well quality is a very subjective term.  I've seen what I thought were quality blogs less than 300 and over 1000 words.  I think google wants to see relevant, unique information.  So long as it's not 1000 words with 900 of them being filler, I think providing more information is better than providing only limited information.

Feb 26, 2015 02:51 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I usually blog between 200 and 350 and if it has to do with localism, I will put in links.

Feb 26, 2015 12:25 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I rarely do a public post without links back to my web site.   I think that is the whole point of blogging.  

Feb 26, 2015 11:49 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Hannah --- I really like Alexandra's Ron & Alexandra Seigel comment --- connecting with your audience is key and the link she included was a terrific read.  

Reader engagement is so important and presentation of the layout is crucial as Debbie Gartner outlined.

Unless there is some kind of requirement(typically for contests or challenges) I don't look at the number of words.  The goal is to attract not just readers but clients.   

Feb 26, 2015 11:07 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

I am hearing that to rank on google it needs to be about 750.  But who reads anything that long.

Feb 26, 2015 09:19 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Well, the links do help IF the people read it.   I have talked with people who follow me and any blog that getting even close to 100 words they move on.

Feb 26, 2015 06:24 AM
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Most of my posts have links although not all are 300 words long.  I seem to be getting pretty good traffic.  And, I agree with Ron & Alexandra Seigel !

Feb 26, 2015 05:00 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Links must help Hannah, as I have read many times to include them. Anything to get more SEO is worthwhile...

Feb 26, 2015 04:27 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

If you're trying to drive traffic to one of your own sites or a different blog, links are the way to go.  But, not necessary for the particular blog in question.

Feb 26, 2015 03:37 AM