I do - and it works.

So far I have not approached this.

Never done that.

I've found that most loan officers aren't interested. They might show up at an open house or brokers open, but the method that they seem to prefer these days is Lunch and Learn type events. For example, a loan officer just invited me to an event which will be help at a Title company in Centreville, and loan officer, builder, title reps, and agents will be attending. The focus is land and new construction, construction loan process, and the differences in how sellers and buyers look at land and new home building process.

Arlene Blaker - once I did it, did not work as much. And for one, my lender still owes me couple of grands....!

No big deal, though feeling the pinch (or pain?) of that failed attempt.

However, don't go by my experience - there are many success stories around.

I have EXACTLY the same success I would experience without the lender.

After all, you are sending to YOUR clients. The lender is benefiting from YOUR clients. The lender however, is paying to play, not adding value.

Now, to make it beneficial, you need to ask what outcome, result, benefit or solution is the lender offering in the partnership, that you can EXPLOIT, that is delineating and beneficial to the citizen. If their is no fabric, you need to own it, the lender benefits and you sacrifice your contact list, online visitors and each citizen contact opportunity.

Here are some of the solution(s) you want your lender to provide:

• Competitive rates for traditional conventional mortages
• FHA knowledge and efficiency
• VA knowledge and efficiency
• Non-conforming lending
• Portfolio lending capacity
• Non-W2 earners lending solutions
• Foreign buyer solutions
• Access to private money
• Purchase options without credit check
• Deeply discounted purchase options

Now, this lender with a few of these solutions may given you something to talk about, created and provided REAL solutions and has earned a place on your marketing piece for a specific market segment.