Is the material copyrighted? Of course it is. 

Here is what I recommend. Place the entire set on Ebay at a price which it can not possibly sell. Use any online source for this purpose even FB is you want. The purpose is the fabricate a value number.

Now, on your PRESCOT citizen facing community website start reminding folks about the Arizona Highway Magazine and talk about some of the articles and images.  Do this until you start getting some churn.

Now, launch a 'share the wealth' plan that will result in folks winning one or more of these publications. They can own a piece of the 'million dollar' pie.

Use SurveyMonkey or trivia questions, or who has the prettiest cat, lost the most weight, achieved their new year resolution goal first citizen engagement resources. Most citizens really won't be competing for the publication, that is just icing on the cake for sharing their lives.

Typically, Thursdays are the best day to commit your blog to local events and attractions. 

This is collateral that has legs. Make it run for you. 

Oh, you should commit to personally delivering the spoils to the winner. After all you want to have their address, IP and some knowledge of them. That after all is the prime objective. And when you make the delivery, always ask, "Do you know anyone here in Prescott Hills who........"  "I was thinking about a smaller place for myself."  SUCCESS!

I'd pick some of the local neighborhoods or places highlighted and do an updated marketing piece.  New photos and stories about what has happened since the article was published.  You can use snippets with attribution from the original article.  

Read through them and write your thoughts for website content, that would be a great way to add new content to your website. Additionally, you can do this weekly and create a series of blog post on the area. 

Using the articles (or parts thereof) as informational tidbits in newsletters will bring a bit of authority to you as the local expert. Everyone always likes to know a little bit about their "hometown" or where they are moving to. If you have a regular Blog, use these tidbits of local flavor there as well.  

Here is an idea that I have used with old National Geographic magazines.

I like car shows.  Summer time car shows where folks from around the area meet on a Saturday evening under the lights in a big parking lot.

Old magazines have ads for cars of that era.  I carefully cut the car ads out of National Geographic magazines, place them in nice 8'X10' frames, and sell them for $40.  A guy at the show with a 1965 Ford Fairlane will gladly fork over $45 for a framed photo of his car.

As long as I'm at the show, I might as well make some money.

Good answers here.

Great question.  I can understand hating to part with them.  I have a number of Orchard Train Calanders that do no good, but I cannot bring myself to toss them.

Great idea John Mosier , I am putting that in as a request right now!

I have a lot of old AZ Highways calendars which I can't bear to throw away because of their beauty. I can't believe the creativity of Annette's answer. Awesome.

How about a contest with your previous and current clients eligible to win a copy of their choice?  You may garner some publicity from it and do a good deed.

Annette Lawrence I can't believe that I didn't start following you much earlier as I've been tracking and commenting on so many of your former Trulia Q/A's and posts over the years. 

You are really quite the entrepreneur I must say. What an ingenious idea. I think I'm going to apply that to some of my old Surfer Magazine and related paraphernalia. 

I'll be following you from now on. BTW, we just returned from Miami. Had a wonderful concert cruise to Key West and the Bahamas with one of our favorite groups "Train"

I love the answer from Annette Lawrence - use the magazines to stimulate interaction and push people to your website or where ever you gather leads.

Cyndi

Its a bit of a double edge sword, As Realtors we are suppose to adapt to the changing times and New information.  The fact is, much if it is irrelevant.   (I mean theses darn appraisers wont even let us go back just Two years for comps,) However, It is a wealth of information on making you the Credible Realtor of the area. Definitely add it an article a week to your blog or include quotes from the magazine in your mailings to the neighborhood. To get your best bang for your buck I would do a THEN and NOW segment showing pictures, captions or articles.   Finding one on Bank Interest Rates in the 70's would be a great topic.  like 13 1/2% interest to 3 1/2% today !!!   Wow, Good times.   Best of Luck! 

My dad collects these. He was some dating back to the 1940s. I guess you could use them to show history and growth. 

I remember these from back in the 70s, very beautiful photos.

No idea how to monetize these though.

Great answer from Annette.

Maybe, blog about it?

Annette  nailed this one!

John, I don't know about how you would use them, but I would sure treasure those magazines.  I always enjoyed looking at those incredible pictures contained within!

Hi John,

I would definitely use tidbits from those articles in your blog posts and community pages. A bit of history always makes those pages more interesting. 

You could create a board on Pinterest and display them with links to your new website.

John, Very cool. I've found that both new and long-time residents of my area, TolucaLake, love discovering old photos that illustrate the history of our community. Certainly mention that you have the mags in your blog and social media in a way that entices your audience. Maybe a local flyer that includes that you've come across this treasure-trove and would love to share with neighbors could attract attention. Best of luck!

For some reason when I try to post on AR nothing is happening???

Wow does your article on Arizona Highways bring back memories. One of the photographers who contributed many marvelous pictures over the years was Ray Manley from Tucson. His studio also did a lot of class and event picture's at the high school I attended, Southern Arizona School for Boys in Sabino canyon.

Arizona Highways was always one of if not the premier state photographic magazine.  Good luck with your project!

Chris Webb and Annette Lawrence you both have terrific suggestions! Contest, blog, eBay auction with hype love it!

Many interesting ideas from Rainers that could be applied to many other things.

These are all great posts with really clever idea's. Thanks everyone!

Lay a few on the roadside and talk about how you have enough issues to read one per mile from P(Biscuit) to Kingman and back.

people, thanks for your posts

I love that Ebay idea and then offering a magazine or group of magazines as a premium. I wouldn't use the photos (copyrighted) other than to maybe frame a few pictures.

I have found that it's better to offer the latest issues in a very nice bound volume edition which can be purchased directly from Arizona Highways. For a small fee they can even personalize the gift from you with gold lettering on the cover. They are a bit pricey (close to $50) but people love them. They make a great gift to a new resident or those who like to visit.

Good luck.I would probably frame some of the pictures and give as gifts.

Scan some of the old photos. People love to see some history of neighborhoods, etc.