Jack Lewitz (Exit Strategy Realty)

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Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

My broker and I left a big box more than five years ago, and we have been happily living on referrals and our marketing ever since.  We promote through ActiveRain and our websites.  The advantages to the consumer are that we do not charge an administrative fee on their HUD to the tune of $500 or more and do not pass along other costs.

Jan 30, 2015 07:22 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

So many more resources with a big company.

Sep 27, 2019 10:46 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

I am with a team.

Jun 10, 2018 11:36 PM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

I have a team.

Jan 29, 2018 10:01 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

My actions and results are my promotions.

Nov 23, 2017 06:38 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I want to thank everyone who participated here and ask that you also look at a blog I posted " How can you survive being an Independent Agent"

Feb 02, 2015 04:32 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Big brokerage one can connect one another through net working. However, you are still on your own getting your leads since you work as an independent contractor.  Working out of your home is great if you have tons of leads or past clients.  The trend is changing though... Most sellers are interested in the lowest possible commission or work with those farm heavily in their neighborhood.

Jan 31, 2015 12:00 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I LOVE being Independent. I feel there are many advantages and i like to promote myself through my AR blog and then post it on all Social Media and have had my blogs picked up in local papers and some national papers and magazines.

Jan 30, 2015 10:05 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I promote myself by writing posts about my communities and subdivisions.  The advantages of working with me are I know the community and subdivisions...plus my Clients are very active on Social Media and I get a lot of nice things said about me...

Jan 30, 2015 12:47 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jack Lewitz at KW, I can promote my brand, my team - so I get best of both world!

Jan 30, 2015 12:15 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do the work, not the company and exactly what I say on a listing appointment.   I have the record of sales. 

Jan 30, 2015 12:08 PM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

I previously worked for big brokerages.  I found that there were a lot of layers to go through to get simple things accomplished, questions answered or inaccurate commission checks corrected.

The big brokerages I worked for aggressively advanced the idea that the brokerage name is meaningful and advantageous to the agent.  That may be true for some people.  I found it to be complete nonsense.

My experience is that there were constant pitches to the agents to buy what I thought were high cost, low value programs that would purportedly revolutionize our business.

For me, a small brokerage offers a direct connect to the broker, faster answers and flexibility.  As long as the broker is very knowledgeable, ethical and operates from a base of total integrity, I'm comfortable with the small brokerage, as are my clients.

I always promoted myself, not the broker so my marketing really didn't change.  

People hire people they like and trust.  In my view, it's rare that clients care where you work.  They care how you work.


Jan 30, 2015 08:57 AM
Roy Kelley
Retired - Gaithersburg, MD

There is no difference in the ways to promote yourself. However, those with a brand name firm such as RE/MAX will have a marketing advantage.

Jan 30, 2015 08:22 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I would say that you have to promote yourself as an agent regardless of whether or not you work at a big company.  It is just as easy to be lost in a big company or as an independent.  There has to be a compelling reason for someone to want to work with you.  A

Jan 30, 2015 07:56 AM
Cindy Davis
SD Home Source Realty - San Diego, CA

 I am a happily independent Real Estate Broker. I started 11 years ago with Century 21 and find that once I got my training, the big name franchise wasn't doing a lot for me and taking almost half my commissions. I focus on a boutique, hands on business where I give my clients the ultimate in customer service. I promote myself heavily online. The advantage to using me is that I can often be more flexible in how I work deals and list homes.

Jan 30, 2015 07:49 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

As an "agent" you are not actually independent because you have to hang your license under a broker (at least that is the case in California and Hawaii where I have a broker's license). To be with an independent BROKERAGE like mine, I give you a lot more flexibility as to commission structure and how you market yourself - at least that is my M.O. in my brokerage. Clients like this because I have instant answers and I can help my agents negotiate. There are no hard rules and procedures if it can save a deal for my agent.

Jan 30, 2015 06:30 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Broker and owner.  I don't do a lot different than when I worked for another Broker.   I had to market my self then and I am doing the same now.

Jan 30, 2015 06:23 AM