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I am not a reader.
I'd vote for Gary Keller's RED BOOK - MREA!
Gary Keller's MREA, I think.
It's not the book, it's what you do.
I do not read books any more...... Only blogs. I think you can find a lot of valuable posts here. You can even pick up the phone and call a member who specializing in a certain type of marketing.
I couldnot tell you. But from experience I have found talking to everyone I see and handing out cards works really well. I remind everyone also that I sell Real Estate eveytime I get a chance.