Steve Walny, . . . A Contrasting Point of View in Bucks County (Addison Wolfe Real Estate)

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I deal with questions like this everyday.  The answer is how will those who are looking at it react.  Like Gabe Sanders mentioned I find it hard to read white on black except when the font is really legible and clean.  It also depends on your marketplace, black is formal!  Is that the nature of where you work?  A

Jan 12, 2015 05:13 AM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

I looked at your Spotlight posts and agree with the others: black text on a white background is far superior for readability.

Jan 12, 2015 09:03 PM
Steve Walny
Addison Wolfe Real Estate - New Hope, PA
. . . A Contrasting Point of View in Bucks County

Thank you Gabe - I appreciate another set of trained eyes on it.  The first one was a white field, I'll be sure & do the next that way, as well.  Small world - I very recently moved back up to Bucks Co., PA from the Stuart area...

Jan 12, 2015 04:33 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Steven, I took a look at your posts.  I'm not a big fan of white writing on a black background.  For readability, I much prefer dark or black text on a light background.  I would like to see what your other choices are.

Jan 12, 2015 04:29 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Both have their place.

Sep 06, 2019 11:55 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

I do not like Black background.

May 23, 2018 11:18 PM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

Whatever works for you, Steven.

Jan 13, 2018 09:47 PM
Steve Walny
Addison Wolfe Real Estate - New Hope, PA
. . . A Contrasting Point of View in Bucks County

Thank you ALL for your input & time - the future posts are going in as white backgrounds

Jan 13, 2015 06:45 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steven A. Walny lighter backgrounds is what I prefer - just my opinion.

Jan 13, 2015 01:53 AM
Steve Walny
Addison Wolfe Real Estate - New Hope, PA
. . . A Contrasting Point of View in Bucks County

The area here has a bucolic, elegant, casual feel, Tux w/o the tie perhaps in some cases, if that helps - and I appreciate everyone's insights! 

Annette - I'm not sure what you mean by "really fix that URL" - is something not posting correctly?  Any clarification would be helpful, Thanks

Jan 12, 2015 06:06 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


The color contrast is the least of your worries. It is not properly readable.

When you do select the right font and trim the number of words, and really fix that URL, you will find light background best UNLESS what you are selling can be graphically conveyed. Do you think I might be in the business of selling beach sunset real estate?

Now, if you want to convey you are on the leading edge of contempory, work with Marsala. White was pushed in with the new age movement and may be headed for sunset much like stainless steel. Marsala is the color of 2015 and 2016.

At this time, and as GOOGLE recognizes....white space has great value.

Jan 12, 2015 05:22 AM
James Brockway
Brockway Realty, LLC - League City, TX


I'm with Gabe, I prefer a white backdrop. 

Jan 12, 2015 04:39 AM