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Try this from Brad Andersohn.
Lanre-"THE REAL ESTATE...
Debbie has the answer for you.
Not sure those outside blogs even work anymore.
Someone wrote in a comment that if we use the AR outside blog feature it can be duplicate content . I am not sure of it so look into it first.
I think Google Analytic should help you. I do not blog outside ActiveRain - so far - and I am sure some expert have answered this by now.
There is a way on your outside blog only (not on regular AR), but I forget how as I did it over 4 yrs ago. I probably found out how on a post on here, so you may want to do a search.
Regardless, if you do FB ads, you can track directly from there.
ActiveRain does not provide accurate figures to quote.