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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

"Vera, did you get your $50,000 tax adjustment?"

Did that get your attention?

Here in Florida real estate tax base is reduced $50,000 for homesteaded real estate. The reader may or may not know that and may or may not own real estate.

If you know who you are mailing to, add your insight regarding trends in that macro market suggesting data behind the trends reveals what 2015 will bring regarding their home value. Will values increse/decrease? When will it occur? How long will it last? Who will benefit most? What can be done to gain advantage?

This works if you set the stage for them to accomplish what they must(3 validation points) with the contruct of your choosing and a promise for which you will overdeliver.

Of course there is ALWAY the tea party option.

Jan 09, 2015 03:51 AM
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

I mostly work with sellers, but I would make a brochure with all of you information along with all the benefits that owning a home has.  You might also want to include some statistics from NAR and that pertains to homeownership.  Also include some sort of "call to action".  Hope this was helpful.

Jan 09, 2015 02:02 AM
Kari Walker
Keller Williams Beach Cities - Hermosa Beach, CA

Something I find useful is a large post card with organizational filling tips. Who hasn't worked with dozens of buyers who have no idea where their documetns are for income, retirement accounts, bank statements, tax returns and so on? I always give buyers a list of doc's they will need to be preapproved and they almot always cringe at the thougt of the time it takes to find these things.


A list of free or low cost on line ways to track expenses also is helpful.

Jan 10, 2015 04:12 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

You can have free home buyers seminar and invite a tax professional to explain tax advantages. I do not give advice on taxes .

Jan 09, 2015 10:11 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sending your clients HUD statement is one of the best marketing strategy.

Jan 09, 2015 02:22 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have an investor client that markets to renters to become buyers this time of year. She uses signs in front of her properties that say buying this home costs less than renting it.

Jan 09, 2015 10:19 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Possibly sent them an explanation of the tax savings made possible by home ownership.  And, don't forget to send your past year's clients a copy of their HUD-1, they will need it when doing their taxes.

Jan 09, 2015 06:50 AM
Anita Allen
Levin Rinke Realty - 850-377-4410 - Pace, FL
Your Realtor for NW Florida, Pace/Milton/Pensacola

I send them a letter in January that include a copy of their settlement statement.  In the letter I also remind to file for Homestead Exemption.  Subscribing to this as I am always looking for new ideas.

Jan 09, 2015 02:37 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Dipti nailed this one!


Aug 03, 2018 05:28 AM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Send HUD - I read here.

May 21, 2018 11:42 PM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

If they bought their home, send the closing statement.

Jan 11, 2018 08:08 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Send out 1099's and tax tips for homeowners.

Oct 09, 2017 10:21 PM
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

Debbie , what a great way to market to get new/first time buyers and convey the message!

Praful, The HUD is always a great wayto go that extra distance after we close.

Gita, Seminar with tax professional is a great way to get involved to get point accross and help the community.

Kari, Great way not only to get your name out there but what a valuable tool for them to keep!

Jan 10, 2015 05:06 AM
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

Debra, Brochure is a great idea, especially with the NAR and call to action! 

Gabe, HUD1 with tax savings is excellent also !

Anita, Great idea with newsletter! 

Annette, definately got my attention. Fantastic! 


Thank you so much all of you lets keep it going!

Jan 09, 2015 08:03 AM