Lori Ballen, Digital Marketing Strategist (Keller Williams Las Vegas)

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Lori Ballen
Keller Williams Las Vegas - Las Vegas, NV
Digital Marketing Strategist

Everyone is way too caught up in the "doing it wrong" our sounding wrong. You are you and should be OK with being you.

Best way to get started I believe is by creating a Q & A segment. Everytime your customer asks you a question, sit down, write out the question, and answer it as if they were sitting in front of you.

Next, run it through grammarly.com or another software program and you can take vocabulary suggestions IF you want to sound "smarter".

Include internal links in your blog that take the user to similar content, offer an item of value in the form of a call to action and you are good to go.

What if you said.. Once a week, I will do the Q & A blog and calendar it? Make them pages instead of posts and allow them to anchor your site under seller tips or buyer tips etc.

Also, if you hate to type, record the answer and send it to a site like rev.com where for $1 a minute, they will transcribe your voice to written word.

Just think.. how many times am I alone in a car, that I could place a hands free recording and just talk.. and then have it transcribed and then edit out anything I wish I hadn't set :)

It's a place to start.


Also... Living in X series (about your town, restaurants, things to do, holiday events, the DMV, movie theatres, family fun, golf, weather, outdoor activities, etc. etc.)

Really stuck? Hire a Ghost Writer and have your contend delivered to your inbox!!!!

Nov 19, 2014 06:39 AM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

I noticed I have a lot of great ideas when I'm not blogging. And then when I sit down to write the blog all those ideas have escaped my brain. Even after I've written them down then I have no inspiration again.it drives me crazy

Nov 19, 2014 11:18 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Too many ideas...too little time.

Nov 19, 2014 11:09 AM
Scott Fogleman
Richmond, VA

Lori- Writers block and feeling of writing a quality blog. I have been here on AR since 2010 but I am often challenged thinking my writing is not up to par and spending way too much time on a post. This hurts my effort as I don't write enough or often enough

Nov 19, 2014 03:32 AM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Getting back into the routine of blogging!

Nov 19, 2014 09:03 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

For me it's setting aside the time to do it.  I'm trying to continue to have a set schedule.

Nov 19, 2014 05:41 AM
Colleen Fischesser Northwest Property Shop
NextHome Experience - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

For me it's setting the time aside to be able to write something of quaility. Posting listings and market reports are a bit easier, but I prefer having more indepth posts and those take time to produce.

Nov 19, 2014 03:32 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Finding the time to comment on 20 others' posts every day!

Nov 20, 2014 01:13 AM
Paul Stokes & Dean Rooke | Del Mar, Solana Beach & Cardiff Real Estate
Harcourts JADE Properties - Del Mar, CA

Researching quality topics and then writing a blog post that adds value to the conversation. Research, writing and editing takes time. I have several websites so that even triples the task. I like to get this done during my morning coffee before the day gets busy.

Nov 19, 2014 06:27 AM
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

My biggest challenge is coming up with daily content and bring consistent.

Nov 19, 2014 04:45 AM
Michelle Buckman
Long & Foster - Washington, DC
Showing the Best Views in Metro DC

Being consistent and fresh ideas.

Nov 19, 2014 04:35 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

I think after you have blogged for awhile its getting a mix of topics which in my area includes lots of local events plus some Real estate stuff which potential clients will find useful. What is a good mix and what do you need to include? i have had several folks tell me they do not read the RE technical stuff at all. Thats my job is what they have said! When I first srrated blogging it was getting over the fear of writing a lousy blog! Besy way to get over this is to just do it on a consistent basis. Daily is a good pattern to adopt!   

Nov 19, 2014 04:19 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Quality content...What will stand the tests of time? The Egyptians had to ask and then answer this question...Now, we have to. Will the post, comment or blog have meaning? Will it hold? Does it work under all conditions? Will it serve the broader audience? Depth & Purpose guide me

Nov 19, 2014 04:07 AM
Karyn Smith Woody
Harry Norman Realtors - Blairsville, GA

Being consistent

Nov 19, 2014 03:55 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Most people believe - TIME is the biggest challenge. And one you get addicted, time is perhaps least of the worries!

Nov 19, 2014 12:42 PM
Kathi Jozaitis
Golden Hills Real Estate Services - San Ramon, CA
Your San Ramon Valley Realtor. I'm here to help!

Seems like a universal problem is quality and consistency.  I'm right there with you!!  I have found if I just don't overthink it and start writing, I can do it. Why then, don't I do it more often???? That's the million dollar question.

By the way, Christi Farrington I read on another blog awhile back about iClipart and I just signed up for a year.  Check it out.  I think it will save lots of time from trying to find "free" images.

Nov 19, 2014 06:08 AM
One Sothebys International Realty - Cooper City, FL
Selling Florida Homes with Passion!

No doubt, biggest challenge is deciding on a topic that I think will be of value to readers & that will generate lots of buzz or clicks. Finding the time and the actual writing is easy for me, I admit.

Nov 19, 2014 04:43 AM
John F Muscarella
Broker/Owner, Venice, FL, Florida's Suncoast

Like Richie - quality content -  that plays well in my markets.  I read constantly to source good content that I can read and then develop my opinions and viewpoints around.  I then write something different using my voice and targeted to my audience.

Nov 19, 2014 04:10 AM
Sheila Moylan, REALTOR®
Coldwell Banker Realty - Needham, MA
The numbers agent you can count on

Finding relevant topics and what will cause a response.

Nov 19, 2014 04:04 AM
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Ah, I'm with Scott on this one.  Plus, I'm concerned that it won't come across as professional enough.  Sometimes I just like to write 'fun' things vs statistics, etc.  Additionally, I don't know where to find some of those cute cartoon characters or a photo to put with the post to make it more interesting.  Actually, I have a post in 'Draft' waiting for me to decide what photo to add, if any.

Nov 19, 2014 03:38 AM
John Grissom
Berkshire Hathawy HomeServices Elite Properties - O'Fallon, IL

Sounding good or fear of not sounding good.

Nov 24, 2014 06:20 AM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Lori, I tend to blog mostly at night when I am apt to nod off over my computer keyboard and then wake up not remembering the great post I was about to write!

Nov 23, 2014 10:47 PM
Liz Froment
Boston, MA
Real Estate Content Creation (Blogs, Emails, Copy)

I think blogging is one of the best things you can do to build your brand, and I think a key is not to overthink it. 

A couple of you said you weren't sure what to write about, Lori starts off with some great points, blog posts on some of the most common questions your prospective clients have is a great place to start. Think of it this way, with so many people first searching online they spend a lot of time looking at keywords and asking specific questions, thinks like "first time home buyer tips" or "what is PMI" these are great places to start with content. 

It's also great to write about your local area. Many of the above reponses are right, have a little bit of fun with it. Write about happenings and events in your area, it doesn't all have to be just listings and market reports. Many people pick an agent because they like them, so just showcase your own great personality!

If you're struggling finding photos, check out http://pixabay.com/en/ it's a huge listing of free photos and graphics, I use it a ton for my blogs and almost all the pictures are attribution free. 

Here's another post that will give you a bunch more ideas for some blog topics to try out.

Nov 23, 2014 08:26 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I think like a lot of other people, quality blogs would be the biggest challenge.

Nov 22, 2014 10:10 AM
Blair Warner
Upgrade My Credit - Arlington, TX
Certified Credit Consultant

Short but sweet (sour): Time. My biggest challenge is time. I am sure I am not alone in this boat. 

Nov 21, 2014 11:36 PM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Lori~ at first it was my "lack" of writing skills, then it became writing too much, and now it is finding the time 

Nov 21, 2014 09:51 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

For me it's finding good topics in a consistent basis. Second challenge is time!

Nov 20, 2014 08:50 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

My biggest challenge discipline. Usually I visit AR late at night when I'm already tired. I need to book an hour a day just for creating a blog post and stick to that routine. Consistency and quality of posts ~ I believe is a key to success.

Nov 24, 2014 04:09 PM
Anita Allen
Levin Rinke Realty - 850-377-4410 - Pace, FL
Your Realtor for NW Florida, Pace/Milton/Pensacola

Being consistent, quality content and writer's block.  I am so new at blogging that I need to spend more time researching and then making it a good read.

Nov 24, 2014 01:19 PM
Ashley Hauf
Keller Williams Classic Realty NW - Andover, MN

The biggest challenge is relevant and interesting topics. Sometimes it may seem like a great idea to blog about but putting it down in a way that buyers and sellers understand can be challenging.

Nov 24, 2014 07:37 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


For us, the challenge is some days, we have so many ideas!  Which one to choose?  We research all the changes and gather data and sources to make sure that we are advising is based in fact, so those types of posts take more time...I have several in mind for which I am doing research.  A

Nov 24, 2014 02:47 AM
Chris Webb
Nova Home Loans - Tucson, AZ
Tucson's Social Media Expert

My biggest challenge is getting over the process of starting out poorly and improving with each post. I am not a perfectionist, yet I do feel I can always improve a post, even when it seems to be just fine. Thanks for the question Lori Ballen

Nov 23, 2014 11:27 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

My challenge is finding enough time to write a post.  I spend more time than I should researching, writing and rewriting.  I have files filled with ideas for future posts.

Nov 23, 2014 08:49 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

topics and time!  They are both difficult to find.

Nov 23, 2014 06:51 AM
Roy Kelley
Retired - Gaithersburg, MD

One the biggest challenges for me is to find time to reciprocate when I receive comments on blogs. I may need to discontinue this long time practice.

Nov 23, 2014 03:36 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

The biggest challenge for me has always been what to write about and not just throw stuff up there. There are days when the topics just come up and then some days when I just can't think of a think.  However, always, I write with my own voice and wouldn't think of hiring a ghost writer.

Nov 23, 2014 01:52 AM
RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

Making the time to gather all my thoughts and not making it too long. I have lots of ideas and topics, but sometimes have difficulty putting all the words together.

Nov 22, 2014 11:12 AM
Kelly Cummings and Ryan Cummings
The Cummings Company - Mobile, AL
Your Real Estate Consultants For Life!!!

Mine is quality content. Trying to orchrastrate answers to questions that those outside of the Real Estate Industry can easily understand. I think blogging/writing should be part of the Real Estate Courses when getting your license. I have had my license coming up on 2 years Jan 1 and I have really grown and become more confident in my knowledge of the industry since I started blogging. I have a lot of new agents ask me what they should do when they first get their license since I am newer and young. I immediately say write down all the questions you have about Real Estate. Then go one by one and find the answers and write the answers down. They then ask why? And I tell them because I want you to start a blog and this is the best way to start. All buyers and sellers will have these same questions and will search the internet for the answers. While searching they may come across your blog and use you as their knowledgable Realtor in their next purchase. But even more importantly than gaining business in the beginning is gaining this knowledge that you will use day in and day out while working in this Industry. 

Nov 22, 2014 06:29 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I try to do it for fun and for business too. Keeping focused on writing those market reports and fact filled posts when they are not much fun is my challenge. Lori Ballen yes I know they are the bread and butter of blogging.

Nov 20, 2014 10:55 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I find it difficult to find time quality posts. I just write market reports as they don't take much time. I love the contests each month because they are an incentive for me to write a post about other topics. 

Nov 20, 2014 08:35 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Currently, my biggest challenge has been the fact that I feel like I've already written it all.  

Nov 20, 2014 01:36 PM
Kim Boekholder Utah Real Estate/ PECO
Results Real Estate 801.580.5624 - Draper, UT
Broker Results Real Estate/Leasing Specialist PECO

Being consistent and grammar ...  I know its a pet peeve of many and I also know that others see grammar mistakes as a "poorly educated person"  when in fact I have a double major in programming and systems/business management.... looks like I should have minored in English 

Nov 20, 2014 11:29 AM
Dave Hill PhD,ePro,SFR,CIAS,BPOR,CNE,CSC Chicago Area Real Estate Agent
Midwest Premier Realty, Gurnee IL 224-321-0699 - Gurnee, IL

Finding the time to write a quality blog is definitely a challenge on some days.

Nice tip about iClipart Kathi #13. Thanks for sharing that.

Nov 20, 2014 11:15 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Often times I run out of things to write about. That's my biggest challenge. 

Nov 20, 2014 10:18 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Finding the time and be consistent. Market report are so essential for our local market and I just need to be more consistent in putting out those types of blogs. 

Nov 20, 2014 09:02 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Finding the time to write. I really should time block for it, but that just doesn't seem to work for me. I've made it a priority the last few days and that seems to be working for me.

Nov 20, 2014 08:11 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Lori ...Mine is just finding the time ...I keep a pad that I right down topics so that when I do have the time I will not have to think of a topic.

Great question!

Nov 20, 2014 07:26 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Finding the time to settle myself, come up with a plan of action and then putting it down.  I seem to get into the blog and the next thing I know I've spent alot more time than I had allotted (in my mind) and then I have to work even harder at catching up on my real estate business. Any suggestions from my peers would be awesome!

Nov 20, 2014 03:06 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Rotations of keeping the several platforms fresh, pertinent and cross pollinated so each helps in the overall strategy of the group. So challenge is which four primary blog platforms today need feeding and with what in the round robin rotation to stay balanced, develop and keep the following you want to grow. It is not just blogging something, anything. It is feeding the audience and singling them out one by one to give them what they need to save money, educate, not waste time.

Nov 20, 2014 12:10 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Keeping the habit.

Jul 27, 2019 11:51 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Learning to blog!

Apr 09, 2018 11:38 PM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya


Sep 04, 2017 09:21 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty


Nov 20, 2016 08:04 PM
Keisha Muiruri

Deciding on relavant topics to your target audience and communicating clearly yet concisely. Best way is to brainstorm topics, then pick one and write write write. Then proofread and finalize!


Happy blogging!

Nov 25, 2014 04:07 PM
Roy Kelley
Retired - Gaithersburg, MD

For those who need more blog topics, I suggest taking more photographs in your home community. Every photograph provides a subject for another blog. 

I have enjoyed reading the comments.

Nov 24, 2014 11:44 PM