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Michael Robinson

Crescent City, IL — Heartland Property Tours

http://HeartlandPropertyTours.com

Heartland Property Tours and Real Estate Marketing

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Developing technologies are continuing to change the way we all live and work. Now more than ever, we are able to work and live more time efficiently than ever imagined. Online marketers are turning to Internet driven technologies to reach out to more potential buyers in less time and with minimal effort. The Internet is being used to find out about everything - including houses, travel, dining, recreation, and so much more.

Well-constructed, easily navigable, content-driven web sites provide users with the information they see, create brand awareness, and establish credibility. Now, with faster processors and higher bandwidths, Internet surfers are enjoying multimedia experiences including virtual tours, pictures, videos, and sound all helping to enhance the shopping experience.

The advent of virtual tours has allowed online marketers to implement highly effective pre-sales programs that are increasing sales capture rates and reducing sales cycles.

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As of August 2006, over half of American adult Internet users(57%) have taken virtual tours of another location online. (2006 Pew Internet & American Life Study) On a typical day, more than six million people are taking virtual tours in cyberspace, up from roughly two million in 2004. (2006 Pew Internet & American Life Study) 79% of repeat buyers and 84% of first time buyers use the Internet to search for a home. (2006 National Association of Realtors Survey) 54% of home buyers who are searching for their next home on Realtor.com will only look at homes with multiple images or a featured tour. (National Association of Realtors, January 2006) A compelling use of virtual tour technology will keep visitors on your site, and will also keep them coming back. When the time comes, and the prospective buyer is ready to initiate contact, your sales person and web site, that have been most successful in "branding" and "bonding" with the potential buyer, can be assured an opportunity. In cyberspace, a site with a virtual tour and interactive media will receive 38% more views than a competitor's site that is lacking media. (2006 Pew Internet & American Life Study) 80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your company online. The daily cost for print advertising varies between $66-150 per day and has a shelf life averaging around 30 days. Print advertising has limited market penetration based on your distribution and does not allow the consumer to interact or engage with advertisement. While the cost of a virtual tour averages around 27 Cents per day. With a shelf life of 730 days and WORLDWIDE penetration the cost to interact with your client is MUCH less.