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E. W. Lester (Mort Genius Brands) Services for Real Estate Pros



E. W. Lester
location_on Fayetteville, GA — Mort Genius Brands
Get to Know E. W. Lester

E. W. (Ernie) Lester is a former real estate broker, former mortgage loan originator and developer of Mort Genius Transaction Intelligence.® He is a veteran of the U.S. Navy nuclear submarine service. He holds a BBA degree from Georgia State University. He has 4 children and 5 grandchildren.

Ernie entered mortgage lending after college as a loan originator. In 1979 he joined Tri-City Realty & Mortgage, then South Atlanta's largest residential real estate firm, as a sales associate.

During the 1980's Ernie co-founded and led two Tri-City subsidiaries: Tri-City Investment & Management and Tri-City Mortgage Corporation, a correspondent lender. The mortgage subsidiary was sold to a bank in 1990 and continued to be led by Ernie as Georgia Home Lending. In 1992 Ernie joined a startup, Southern Crescent Mortgage & Investment, where he served as Senior V.P. and a branch manager until 1997.

While spending several years as a private investor, Ernie got the idea for a unique technology tool for the real estate and mortgage industries.


Business capture techniques for real estate and mortgage. REALTOR relationship building. Consumer advocacy. Real estate transaction structuring and counseling.


Mort Genius Brands is a technology provider to the real estate and mortgage industries.