Social Media Aficionado- Creating Social Media Initiatives as my own CEO (Creative Electronic Officer)
Get to know Tara Tallon Whitting
I joined Houston Association of REALTORS® as Member Relations Manager and divide my time instructing as a certified instructor with the State of Texas and lead the HAR social media initiative. With an increasing demand for training, understanding and growing social media outlets such as Facebook, Twitter, LinkedIn and other social media outlets, I stay very busy. I am charged with promoting social media in marketing, serving as a key liaison between the Association and the membership, strengthening relationships with current members, training REALTORS® through various education classes. All the meanwhile posting, tweeting and building a growing social media presence through marketing channels, communications, training, public relations and profitability.
The Houston Association of REALTORS Facebook Fan Page account doubled with approximately 4500 "likes" to over 7000 in less than a year. Meanwhile, the HAR Twitter account has almost tripled in size in the same time frame and the LinkedIn account now has more engagement than ever before.
Moving to Houston from Florida, I worked for the REALTOR® Association of Greater Fort Lauderdale also as Member Relations Manager and was active in social media channels and marketing efforts. I have dynamic experience in the real estate/mortgage, marketing/communications and social media industries coupled with a proactive, 'keep winning' attitude and proven results.
Previously I served as the mortgage advisor for Coldwell Banker's East Palm Beach County offices. Having had a Texas mortgage broker's license, I also managed a mortgage brokerage firm in at the Ballpark in Arlington, Texas where I also started a national reverse mortgage division. I have always shown a unique initiative and passion for marketing and self-promotion. Active in the Greater Fort Worth Builders Association, I served on the lobbying committee and as 2006-07 chair of the membership.
Tara Tallon Whitting's Blog Posts
Real Estate Instructor and Leading the Social Media Initiative