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Laney Ross (Virtual Staging) Home Stager

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Laney Ross
location_on Coconut Creek, FL — Virtual Staging
Get to Know Laney Ross

Staging with a difference....done virtually...showing condos that stand out from the others! I start at the outside entrance. Indoors, I use editing - a few pieces of fine furniture - cleanliness and aromatherapy - downplaying poor features by using the drama of positive features to bring the eye (and nose) where they should be, to sell any unit. Knowing the units in the Township is enough to be able to do this virtually, without appointments, and at the realtor or seller's available time frame. (Knowing the types of purchasers of these units is extremely helpful as well.) This is done for friends gratis, not as a business. I am always willing to give practical advice to the seller or realtor. Family homes should reflect a happy family living there. My unique approach has proven to be very successful, particularly in today's market. I have a real estate, decorating, art, marketing and psychology background.

Certifications

I generally make simple suggestions, using the sellers existing items. I can usually do this by looking at photos or a visual tour. Minimal outdoor changes draw the buyers in. As far as "aromatherapy", I have simple and inexpensive tips, such as potted herbs which are so inviting and look healthy and happy, and subliminally create the aroma(s) and mood that persuade a buyer to stay a while. Prospective buyers who spend time in a home generally make an offer. My unique background combines decorating/staging and the marketing psychology used in retail markets of all types. 

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Staging, particularly in lower end condo market....unique approach....primarily virtual; interracting with realtors and/or sellers. Specializing in The Township properties in Coconut Creek, FL