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Ralph Williams, "The very best in sales & leadership training." (Bottom Line University) Services for Real Estate Pros



Ralph Williams
"The very best in sales & leadership training."
location_on Grapevine, TX — Bottom Line University
Get to Know Ralph Williams

Ralph is a powerful communicator, a master facilitator and has incredibly keen insight.  He provides useful information that can be put to immediate use. He combines his street-smart, common-sense approach with his strategic learning practices to give those he works with a distinguishable edge.

Ralph Williams is a world-class speaker, business coach/consultant who is dedicated to leading and directing people to good decisions in moments of truth.  Ralph works with business leaders, salespeople, community leaders, and families, helping them meet and overcome the challenges brought about by an ever-changing and increasingly competitive world.

In 1977, with 17 years of success as a bandleader, musician, singer/songwriter and entertainer, Ralph Williams changed careers and entered the world of real estate.

In his first year of real estate he became the top residential listing sales associate in the world for Century 21®.  He secured 271 exclusive right to sell listings and learned quickly the value of controlling inventory. Over the next nine years he conclusively proved that his success was based on rock-solid principles and practices as he owned and led companies and salespeople (in three different regions of the country) to number one positions locally, regionally, and nationally in listings, sales, and commissions-earned production.

In 1987, Ralph founded the consulting firm Bottom Line University®. He then partnered with world-renowned business consultant, Dr. Dick McKenna, to develop and author Operation Orbit®, an intense, thought-provoking, one-year management program. Williams and McKenna then presented, under the banner of Bottom Line University®, Operation Orbit® to thousands of brokers, owners and managers across the United States and Canada. In 1992, Williams and McKenna sold Operation Orbit® to the Century 21 Real Estate Corporation.

Since then, Ralph has developed, field tested, presented and perfected more than 100 programs that are in constant use by top professionals from a variety of industries. Many of these programs can be custom designed to be brand specific and/or fit any industry that requires recruiting, training, coaching, leading and/or directing salespeople. At the leadership level, modules for business building, team building, organization building and expectation management are of primary focus. At the salesperson level there are parallel programs (built to work in harmony with leadership programs) designed to build long lasting careers with high earnings (no matter the market conditions).

In March 2020, Ralph partnered with Doug Thompson (former #1 agent in all Canada &a Century 21 Hall of Fame Inductee) to create, develop and present, The IMPACT Initiative across North America. This program has proven to be the most exciting new real estate sales and leadership program in more than 30 years.

Ralph and his wife, Louanne live in Grapevine, Texas.  They have five sons and eleven grandchildren.

Feel free to contact Ralph directly. Email: Ralph@BottomLineUniversity.com


Ralph Williams is a career coach and business consultant to top producing, high profile salespeople, managers, brokers and company owners. While Ralph's primary focus has been in the real estate industry, he also works with professionals in the securities, insurance, automobile, banking, recruiting, medical and entertainment industries. If you are looking to take your career and/or business to a higher level of productivity and profit, or if you are looking for a world class speaker and meeting facilitator contact Ralph directly at 817-907-9693 or by email at: Ralph@BottomLineUniversity.com


Business Consultant, Career Coach, Professional Speaker & Facilitator of Sales and Leadership Programs - Real Estate, Insurance, Banking, Securities & Entertainment Industries