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Lydia Pollard (RE/MAX Realty Specialists Inc. Brokerage) Services for Real Estate Pros



Lydia Pollard
location_on Mississauga, ON — RE/MAX Realty Specialists Inc. Brokerage
RE/MAX International Inc.
Get to Know Lydia Pollard

Why Stage Your House?A study by the National Association of Realtors in 2009 showed that 92% of today's busy home buyers use the internet as a major tool in their home search.  Buyers view online photos and virtual tours of properties in their desired location and price range to come up with a short list to actually view.  If the buyer is not enticed, by the pictures or during a drive by, chances are they will not view the property and if they don't view your property, they're not going to buy it. 

You can't change the location or size, but you can enhance its presentation.

As soon as the listing is signed, your agent's job starts; photos are taken, property feature sheets are prepared, and the marketing begins, to show off your house on the real estate agents tour, open houses, viewings and advertising.  You know the expression; "You only have one chance to make a first impression."

Your house is probably your biggest investment, and you want to maximize your return on investment and protect your equity.  Should your house remain on the market for an extended period of time, the cost of home staging would have been much less than a price reduction, additional mortgage payments, taxes, insurance and utility bills, not to mention the inconvenience and stress of not being able to move on with your life.

When is the best time to Stage your House? Before The Sign Goes Up.

Before the sign goes on the lawn, so you have the competitive advantage over your competition, sell for more money in less time.

Before the photos are taken, for a great first impression to entice Buyers to view your house.

Before the feature sheets are prepared, to capture and highlight your houses best selling features.

Before the real estate agents tour, to entice Agents to show your house to their Buyers.

Before open houses and viewings, to appeal to the widest range of Buyers and they will see your Pride of Ownership.

Before money is spent on advertising or marketing.

Before the appraisal is done, so it will appraise for top dollar.

What A Home Staging Consultation Will Address

An honest, unbiased look at the house through the eyes of the most critical buyer

Highlight and enhance the houses selling features and minimize the negative

Address decluttering, depersonalizing, colour schemes and repairs

Enhance functionality and visual flow

Address the furniture layout, scale and proportion, balance and harmony, lighting,
traffic flow, focal points, room function and repairs to consider

Address color, accessories, pictures and their placement

Have your house appeal to the more mainstream tastes of potential Buyers

Respect your individual situation, timeframe and budget

Make the potential Buyers all important first impression memorable

Critique and make recommendations, room by room, as well as curb appeal

Prioritized step by step assessment of  recommendations and suggestions to get
your house ready for sale

Maximize your return on investment and protect your equality with an honest,
unbiased and professional opinion

In the end, it is you that will decide what recommendations will be implemented
and by whom.

Home Staging should not be confused with decorating.  Home Staging is not decorating. 
Decorating is for you and the home you live in. Home Staging is for buyers for the house you are selling.


1. Consultation includes:
· An in-depth evaluation
· describing what needs to be done in each room of the house
· an action plan check list - with suggested furniture layouts, decluttering,
  depersonalizing, color schemes, accessorizing, repairing and replacing
· prioritized action items, and tips for home and curb appeal
· a shopping list and a complete list of trades in the specific services

During the Consultation consideration will be given to:
· Flow of traffic, balance, visual flow, focal points, optimal furniture
  placement enhancing functionality, add/remove furniture
· Highlight selling features and downplaying negative features
· Repairs list, cleaning/deodorize list, shopping list
· Suggestions for neutralizing, depersonalizing, organizing, storage &
  decluttering all closets & cupboards
· Suggested styling for bookcases, open shelves, china cabinets,
  fire place, mantles, books & knick -knacks
· Art and accessory placement, lighting, light fixtures, window dressings,
  flooring, painting, colors, bedding, linens
· Odors, pets, personal/valuable items
· Curb appeal, exterior house, entry & grounds

After the consultation
·Your client will know everything that can be done to enhance
 their house in preparation for sale to get the greatest return
·The client will then decide which suggestions they will implement
  - what work they will do themselves or have help with
· Client will have a prioritized action plan check list to get their
  house" showing ready"
· Information on resources they may not know about, trades information
· Know how to prepare for showings


Real Estate Agent with RE/MAX Realty Specialists in Mississauga, Ontario (www.LydiaSellsHomes.com) & Home Stager (www.OwnersPride.ca)