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Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group) Real Estate Agent



Larry Lawfer
"I listen for a living." It's all about you.
location_on Newton, MA — YourStories Realty Group
eXp Realty, LLC
MA# 9517963
Get to Know Larry Lawfer

YourStories Realty Group brokered by eXp Realty is part of the  Castles Unlimited® team. My personal focus has not changed, it has understood  from the beginning it is all about the client. Sharing information and education we care more about your testimonial than your commission. The Buyer and Seller deserve a trained and talented professional focused on your needs, only.

 I am not a sales agent, I am not a chauffeur, I am not a baby sitter, I do cook, but I never bake, I am a Realtor®. That means something to me. I am held to a higher standard. I am Board Certified. Education matters.You want someone who can  interpret the statistics and is able to guide you through the ever changing process. It is a process with multiple steps all holding legal and financial ramifications.

Larry holds the prestigeous (CLHMS) Certified Luxury Home Marketing Specialist Designation and in 2013 received the Million Dollar Guild Pin

GREEN Designation is my, focusing on high performance homes. Named to Top20Boston Realtors. Named a Martha Squires Keller Williams Cares recepient for philanthropy. Former Keller Williams ALC member.

StoryTeller Marketing Explained by Larry Lawfer

StoryTeller Marketing Explained by Larry Lawfer of YourStories Realty, a Keller Williams Company.


I have spent the last 28 years in marketing.  I have worked on the national level as a copy writer, as an award winning and respected commercial photographer, and as one of the godfathers of testimonial video on the web.  It is with these unique skills I focus all my attention on the real estate market. I am the Director of Marketing at our company and a licensed Realtor®.

I am fascinated about property and home ownership on many levels.  Historically the ownership of property was the first right of nobility.  When property was granted or deeded to non-nobility it was because those people provided value to the nobles.  Here in the United States property ownership was one of the determining factors in your ability to vote and be involved in local affairs.  Today property ownership is being tested by the economic debacle of recent years.  I believe real estate to be the bedrock of our country and that the homeowner who cares for his home, and community is the greatest strength our country has.

Historically houses have been sold by square footage, bedrooms, bathrooms and the community.  All this is vital to finding a house, but when you think of home, you think of story.  Your best friend from school, the neighborhood parties, the celebrations held inside your home.  I will be gathering and sharing these stories along with the usual information to give our clients a better and deeper understanding of what they are buying and for the sellers to showcase exactly what is special through their stories.


Caring about your needs, learning what you want is a skill and a passion each and every day. It's all about you at YourStories Realty Group Broker: eXp Realty 617-774-8292