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Jonas Kruckeberg, Temecula Murrieta Mortgage (First Priority Financial - Temecula Murrieta Mortgage ) Mortgage and Lending



Jonas Kruckeberg
Temecula Murrieta Mortgage
location_on Temecula, CA — First Priority Financial - Temecula Murrieta Mortgage
Get to Know Jonas Kruckeberg

I've always been great with numbers and even better at planning things but most of all my gift is teaching others.  I was in the restaurant industry for a decade where I developed inventory tracking systems and planned events like wine dinners and corporate dine arounds. I ventured into Wine Distribution where I managed wine lists and inventories for hundreds of hotels, restaurants and fine wine shops and educating staff members on my products.

I always wanted to get into real estate but I found it difficult to leave the Food & Wine industry.  My wife Beth and I started a family and decided that this was the time to begin my career in loan origination.  I haven't looked back since.

Originating loans and planning my client's financial future fits perfectly with what I'm most passionate about - teaching.  Both my parents were elementary school teachers so it's in my blood I guess. 

I work independently for a large mortgage broker out of Irvine, CA.  My office is in sunny Temecula, CA and only 3 miles from wine country.  I haven't strayed that far from my other passion - wine - but I'll keep that to a minimum and of course after working hours!

I look forward to working together!


I've been in the trenches for 4 years now, starting in the Pay Option ARM/Direct Mail days.  I graduated with honors from this Dark Age and now have a successful practice on my own that is built for longevity.  My main area of expertise is FHA and VA.  Here is a look at my overall business plan:

First Time Home Buyers - I am able to use my best ability with these clients - teaching. Investors - Using the latest and greatest mortgage software systems, my past clients, 2nd home buyers and Investors are so well informed, they don't go anywhere else, but the signing table when the deal is done. Internet Shoppers - My proven systems give the Internet client the best bang for their buck; they become clients for life, not just for the transaction.  My Website is built for the savvy shopper. Realtors and Builders - My partners receive more than just great service, coffee, doughnuts and rate sheets, they receive a FULL ONLINE MARKETING SYSTEM equipped with PROPERTY WEBSITES, a 15 page online MARKETING BOOK to bring in new listings, Craig's List Optimization, Call Capture, Property Flyers, etc. and it's all RESPA compliant. Financial Planners and CPA's - My Mortgage Concierge System creates referral relationships instantaneously to the CFP/CPA and/or to a borrower that is in need of these services. Appraisers - In this time of declining markets, appraisals are scrutinized more than ever.  As loan volume decreases so do the amount of appraisals.  To keep business alive for my appraisers, all of my clients in declining market areas have received a letter from me informing them on how to reduce their property tax assessment. I involve my appraisers in the transaction, thus creating business and keeping them IN business. Insurance Agents, Attorneys, General Contractors - Again, the Mortgage Concierge helps those in need of these services or allows me to refer my clients to my Agent partners in their area

Most of my business is based on referrals.  Give me a call and you can see why!

To find California MLS Listings use eLookyLoo.com to search for your next home.


I am passionate about Temecula Mortgage, Temecula Real Estate, Murrieta Mortgage, Murrieta Real Estate, FHA, VA, USDA Rural Home Loans, FHA Rehab, Mortgage Loans, Commercial Loans. Call or email me.