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Search Engine Optimization (SEO) is the most cost effective method of Lead Generation. With HomeSwing, your website will place well on Google, Yahoo, MSN and all of the other search engines to reach customers on the internet. Do you have the necessary tools to compete in the marketplace?

SEO is a long-term investment yielding continual marketing visibility. It is purposely structured into a website in order to attract the seventy percent of consumers who use organic search results over paid advertising. Search engine optimization is also the cost effective way to spend marketing dollars.

In a recent study, by the National Association of Realtors, it was found that 92% of consumers are utilizing the internet to purchase their home rather than using the newspaper or other print advertising. Most Real Estate technology solutions offer only one or two services that don’t completely meet the needs of most organizations. As a result, most companies will piece together different technologies which create issues like incompatibility, dual entry of data, and loss of efficiencies. The combination of SalesAspects and HomeSwing will solve these problems. Statistics tell us that at least 90% of all customers are shopping online before buying or selling a home. How do you attract their business?

Ninety two percent of consumers are searching for their home online before purchasing, instead of looking in the newspaper or in other print advertising. This one fact tells us where we need to be putting our marketing dollars to see the best Return On Investment (ROI). The sites that have the most traffic are the search engines, primarily Google, Yahoo and MSN. The highest national ranked real estate sites are Lending Tree, HomeGain, and RealEstate.com. These companies are charging you a referral fee on all the leads that they generate. Why not optimize your own website and generate those same leads without having to pay a referral fee but instead collect one from your agents? Search engine optimization helps you generate your own leads and provides you with the opportunity to gain more business. The real benefit with choosing SEO as your method of lead generation is that your site is optimized to multiple search engines simultaneously. Unlike Sponsor Advertising, you don’t have to pay a monthly fee for each individual search engine or by each individual click. With HomeSwing, we optimize your site on Google, Yahoo, MSN, and AOL to give it the maximum amount of exposure.

HomeSwing is geared toward Brokers and Agents who are interested in Recruiting and Retaining agents and leads by becoming the source for technology in their business. Why use SEO? SEO is a long-term investment yielding continual marketing visibility. It is purposely structured into a website in order to attract the seventy plus percent of consumers who use organic search results over paid advertising. Search engine optimization is also the most cost effective way to spend marketing dollars.

Pay-Per-Click advertising, or sponsored advertising, builds traffic to a website by purchasing ad space within search results. These web results are highlighted along the top, bottom or side of the search results page. Businesses purchase these spots by bidding on the relevant key words associated with the business or products. PPC results usually show an ad in about 48 hours, however, less than thirty percent of internet visitors use these sponsored ads. HomeSwing Reporting Integrated with Google Analytics, What is your ROI?

Determining the return on your SEO efforts are accomplished by monitoring the placement of website pages within search results. HomeSwing gives you periodic reports that track the movement and placement of your web pages with different key words and phrases as an effective way to monitor the success of any SEO campaign. Comparing the positions of your listings against your top competitor listings using the same key words and phrases provides another metric to measure success. Storing and tracking the position of listings between time periods will show trends that can determine positive or negative effects of SEO.

In addition to position reporting, HomeSwing offers traffic analytics reports integrated from Google Analytics, to also provide a measurement of SEO activity. Gradual increases or decreases in traffic and exposure of specific landing pages will help determine effectiveness of specific SEO efforts or if changes to keyword or phrase optimization is necessary. Analytics reporting will also show search engine keywords or phrases that are used to access the site, where visitors are coming from, the top landing pages, and number of visitors for a given time period. In addition, the reports show traffic sources and visitor bounce rate, as well as top content pages.