What is your “WHY”, your “PURPOSE”, and your “VISION”?  Do you convey that message in your marketing in a way that compels people to do business with you because of the way that you connect with them?  Can you do all this in a way that sets you apart from your competition?

If you need help answering these questions, your brand and marketing is probably not as effective as it could be and is likely in need of some new life.  Integrating your message into your brand marketing and accurately identifying your ideal client is the key to having a successful online business.

Understanding WHY you do what you’re doing is the single most important thing that a business owner, entrepreneur, or executive can master.

People want to do business with people that they like and trust.   Many information marketing businesses today forget to incorporate their true message into their marketing and thus fail to differentiate themselves from the crowd.

Purpose Marketing

Purpose Marketing first identifies your brand’s “WHY” and then identifies the hungry buying audience in order to craft the most effective marketing message and vehicle.

Whether you at the beginning stages of an initial launch of a new product, you need to extend or revitalize an existing idea, product, or service, or if you need to determine the direction your brand should (or should NOT ) go, we can help.

Strategic Planning— People don’t care about your goals, but they will follow your Vision.  We will meet with the key players in your organization to develop a comprehensive strategy for your brand, marketing, and sales funnels.

Productization and/or Rebranding—We identify nondescript products and services and fashion them into superior brands that command top-grade pricing.  This means at times we shape the actual physical product, but often this leads new digital arrangements, new distribution tactics, and improved retail and branding solutions.

Video Consulting and Production—We will help you translate the message of your “WHY” into dynamic videos that build trust, rapport, and evoke emotions in your buyers that will drive their decision to do business with you.

Sales Funnel Creation—Whether you need a Personal Branding Blog or a well-planned squeeze page with multiple value-delivering steps that lead into an offer, our developers can carry out the Vision for any project.

Follow-up Sequences—We understand the best ways to get non-paying initial prospects to come back to your offers through a value-packed email sequence.

From start to finish, our solutions will guide your business from wherever you are to where you want to be.