Although many people would say my entry into the franchise business was in 1994, I would have to say it happened long before that. The franchise business is just a subsection of entrepreneurship, something I have been involved in my entire life.
I was born in Kansas City, the son of a hard working and independently minded father. Naturally, my father owned his own business. Entrepreneurship is what I knew growing up and it is the foundation of how I look at the world. If you want your children to grow up confident in their own abilities, start a business and let them take part. It will give them the confidence to tackle anything in life.
Although I had many small businesses in my youth, my first full time business started when I was 25 years old. I secured the exclusive rights to import a variety of Italian plumbing brands and promptly quit my corporate job. When I started this business, I knew nothing about plumbing products and I had no contacts within the United States plumbing industry. This was what you commonly call a ‘boot-strap start-up'. Suffice it to say that I learned a lot.
After selling my business, I spent several years both teaching and studying. While studying for my Master's Degree in International Business in the early 1990's, I was introduced to the franchise business model. This chance encounter changed my life.
I joined AFC Enterprises - Popeye's Chicken and Biscuits, Church's Chicken, Cinnabon and Seattle's Best Coffee - as their Director of International business. During the 1990's I visited over 60 countries and successfully established these franchise systems in over 30 countries. Thanks to the many wonderful people that coached and mentored me during those years, I literally gained a lifetime of experience in the franchise business.
Since 2002, I have been given the wonderful opportunity to share my experiences in the franchise business by providing coaching services to individuals considering buying a franchise. My objective in this book is the same as in my practice. I want to match the right person to the right franchise and, in the process, share my knowledge about the franchise business.Buying a franchise is an important decision. I know this book will help you.
The Educated Franchisee is more than just a book about buying a franchise - it's a book that also helps you decide if you should buy a franchise. All too often, when people suggest they may be interested in buying a franchise, advice is overflowing from friends, relatives, colleagues and a variety of so-called experts.
Chances are, they all may be wrong.
But if you're looking for a practical, easy-to-understand guide that helps you arrive at clear-cut answers to why and how you should buy a franchise business, The Educated Franchisee is the ideal tool for you.
Prior to writing The Educated Franchisee, we sat down to define our mission statement. It is as follows -
‘To create educated franchise buyers that have clearly defined objectives and are able to recognize the right, or wrong, franchise when they see it. Ideally an educated franchisee will move into the franchisee role with their expectations properly set and, as a result, will have a heightened potential for success within the franchise system creating a win/win for all involved.
Always remember that buying a franchise is not the destination, it is the vehicle. To have a safe trip you need a clear destination, a detailed map and a reliable vehicle. The Educated Franchisee is designed to help you at all three levels.
As you would expect, The Educated Franchise contains a wealth of useful franchise information designed to help you make a well informed business decision regarding buying a franchise - this is the vehicle. But buying a franchise is only part of the equation.
The Educated Franchisee also seeks to increase a new franchisees potential for success when buying a franchise. This is accomplished by properly defining your ideal business model prior to jumping into a full fledged examination of various franchise alternatives. The Educated Franchisee also provides you with information that will allow you to properly set your expectations as a franchisee and preserve your positive focus on success. This is both the map and the destination.
All three parts are critical when buying a franchise. Be deliberate and thorough in your preparation ... and your chances of a successful journey will be greatly improved. Educated Franchisee is a critical tool if you are seriously considering buying a franchise.
I provide franchise consulting for people considering buying a franchise. My objective is to match the right person to the right franchise and share my knowledge about the franchise business.