Accustomed to hard work, committed to his customers, and always friendly and approachable, CIR Realtor Russell Wallace's experience as a fast food franchisee for over two decades has prepared him well to serve his real estate clients.


"I do things for my clients the way I expect them to be done for me and for my family," Russell says. "I have a straight forward philosophy: focus on the clients you have, on meeting and exceeding their needs, and the rest - the referrals - will happen."


For Russell, customer service is more than an easy catch phrase. "I want this to be a great experience for my clients, to live up to their expectations - so I'll ask straight out what those expectations are," he says. "How often would they like an update from me? Would they prefer a phone call or email? Simple things that make a difference."


Several years in business have taught Russell the importance of taking a professional approach, a great balance sheet, and keeping your eye on the fine print, lessons he's taken with him into real estate. "It's all about paying attention to the details, staying on top of things, and making sound decisions," he says.


A family man, Russell has lived in Chestermere for several years and he's happy to call the community home to his real estate business as well. "I love it out here, close to Calgary, it's a great community."


And he's happy to call CIR home as well, working with helpful people like him who are, he says, business-minded folks who clearly enjoy what they do. "I knew this was the outfit for me," he says.