Rick Frissell,  aka "The Red Baron of Real Estate"  (HomeXpress Realty)

316 E Bloomingdale Ave

Brandon , FL 33511

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Get to know Rick Frissell

How did I get to where I am?

I feel fortunate to have lived in the Tampa/Brandon area all of my life and yet have seen a lot of the world.  My travels are the result of time spent in the Navy that introduced me to parts of Europe along the Mediterranean Sea.  North American travel was extensive during a 17 year employment with Eastman Kodak.

My last ten years with Kodak prepared me with the professional experience that would be incorporated into the real estate and mortgage business.  As a national public speaker, trainer and coach for Kodak, I had the opportunity to discover what people want and need most.

What do most people want?

How does one find the right real estate agent to hire?  The search can be daunting.  Maybe you go by the most signs that you see along the roads and byways or maybe even the most bus benches.  Perhaps the "Million Dollar" or "Multi Million" or even "Multi, Multi Million Dollar Round Table" agent would be your choice. 

This is where the Kodak experience comes in.  I never met anyone that cared whether Kodak was a major Olympic sponsor or had invented amateur photography.  No, what Kodak understood was that people cared most about their Kodak moments.  What people wanted most was their memories recorded forever.

I have found that home buyers are most interested in hiring someone that understands they want more that a house.  What they want beyond a house is a home.  Yes, a home that provides them their own Kodak moments.  They want a house that will give them memories to hold and to cherish.

Interestingly, home sellers are not removed from that same kind of sentiment.  Many would be surprised at how often I hear home sellers comment that they hope we find "just the right family" to buy their home.  Their memories and moments in their home extend beyond the "For Sale" sign and to a hope that we sell to someone that will love the home as they have.

When we are asked to find a 3, 4 or 5 bedroom house, our mission is to find a house that will become their home!


LOCALISM:   Brandon, Florida Area


Rick Frissell's Blog Posts



CPSR Short Sale Specialist

ePro Certified Internet Marketing Specialist


Strong marketing skills with empahsis on techology, video and social media.

Service Areas (5)
  • Valrico, FL
  • Tampa, FL
  • Hillsborough County, FL
  • Riverview, FL
  • Providence Lakes, Brandon
  • Valrico, FL
Specialties (10)
  • Buyers
  • Condos/Townhomes
  • Luxury Homes
  • Military Relocation
  • New Construction
  • Relocation
  • REO/Bank Owned
  • Residential
  • Sellers
  • Short Sales
Languages (1)
  • English