Just as with any other marketing medium - photos are an integral part of any successful website. Professional Photography is key in real estate marketing. The purpose of marketing is to get buyers to go to the property and walk through the front door. The best way to do this is to have a pristine, sparkling, property, staged to the nines, and showcased by a professional photographer. Add the photos to a virtual tour and broadcast over the web to the widest possible Buyer audience. A 5 star requirement!