"Being able to offer potential customers a one-stop shop approach with Updater can be the difference in closing the sale right in the home versus having them take time to make a decision. " "The service is integrated with many cable companies and pay-TV services, as well as electric and gas utilities, enabling people to sign up for service on the same website. It will, for example, automatically show the services active in a particular area. Last fall, Updater acquired two software companies serving the moving industry, and plans to roll out a way for people on the move to select a moving company from multiple price quotes. It also will offer competitive renter and homeowners insurance products."