Well, it is APPLE - and it begins with 'A' - and gets the grade 'A+'.
I am more of a Samsung and Android person - and so was true for my wife, too - until she got the upgrade to Apple iPhone 7 plus!
I asked her to switch back to Samsung Galaxy S7 - and she would refuse to! She just loves this (and my daughter, too.)
So I am sure there is something special about this phone. Bigger, Better and water resistant (this is what my daughter likes - she had dropped her iPhone 6 in water once!)
I am sure I will start reviewing the features of this phone - and I am sure they are all great.
At this moment - it is another great product from Apple!