I remember Howard & Brinton used to be the coach - and how to market on Internet. This is one of the best ROI product - and very few agent uses it. Writing personal notes have been so far the best return on investment when it comes to Real Estate Business. And one more thing - this product is from the house of magnets. They already have several products - which means one more product to consolidate your brand - using these personal notes, you may win many more listings. I still need to check the price - however, the return is so high, few more dollars may not really be a concern. The BEST ROI, as I mentioned.