Weksil LLC Blog

Every market has a hidden gap, every market, between what customers want and what they're actually getting. That gap is your opportunity. To find the gaps, start by analyzing what your competition offers. Look at what customers say about them, especially those negative comments.Identify the top t...

In today's hyper-competitive real estate market, trying to be everything to everyone is a recipe for mediocrity. The most successful agents understand a fundamental truth: strategic focus beats scattered effort every time.Finding Your Sweet SpotAsk yourself these questions: What types of properti...

Income inequality comes from housing. The American Dream of homeownership is becoming increasingly out of reach for many families. While numerous factors contribute to growing income inequality, our complex web of housing regulations plays a crucial but often overlooked role in widening the wealt...

The distinction between tactics and strategies is crucial for real estate success, yet many agents confuse these two essential concepts. Strategy represents your long-term direction and overall business vision, while tactics are the specific daily actions you take to achieve these larger goals.In...

Do you recognize the photo above? Those are local MLS books which used to be dropped off to subscribers way before the internet and buyer agency existed.Well sometimes it might be worth a while to visit those models and look back how things have changed sine the MLS and api technologies have tran...

You know your listings? yes the one you cultivated and worked hard for to get then input into the NAR owned MLS. That listing most often than not gets syndicated to online portals like Zillow.And do you know what happens to your listing on Zillow if you are not a Premier Agent? You do not get tha...

What is Customer Acquisition Cost?Customer Acquisition Cost (CAC) represents the total amount spent to acquire a new client in real estate. This crucial metric helps agents understand their marketing efficiency and profitability. The basic formula is:CAC = Total Marketing & Sales Costs / Number o...

As real estate professionals, we often focus on immediate transactions, but understanding the true lifetime value of a client can dramatically shift our perspective on customer acquisition and relationship management. Let me break down why this matters and how it can transform your business appro...

Have you ever visited a website, whether it's for a particular product or service and the following couple of days you get either a personal postcard or email from that site but you never opted in with that company? This is called a blind opt-in.Big brand sites like Lowes, Home Depot and many oth...

Have you ever visited a website, whether it's for a particular product or service and the following couple of days you get either a personal postcard or email about it but you never opted in with that company? This is called a blind opt-in.Big brand sites like Lowes, Home Depot and many others us...