25-8 Marketing: Because marketing your business is more than a 24-hour job

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Services for Real Estate Pros - 25-8 Marketing
Chris blogs regularly about marketing, advertising, and media at http://258marketing.wordpress.com/
RECENT BLOG POSTS
Stephen Covey talks about this anology in his Seven Habits of Highly Effective People: What are you doing?’ you ask. ‘Can’t you see?’ comes the impatient reply. ‘I’m sawing down this tree.’ ‘You look exhausted!’ you exclaim. ‘How long have you been at it?’ ‘Over five hours,’ he returns, ‘and I’m...
03/19/2008
I had the opportunity to spend about 2 hours today with a group of Re/Max agents in Rogers. A very energetic group of entrepreneurs who were focussed on what they had to do in the current housing market. In the marketing/brainstorming session, I encouraged them to continue to do their monthly mai...
03/18/2008
When I think of Irish (today being St. Patty's Day), I think of Jesse Ventura.  Why?  Well, one of my favorite quotes from the lovable former Minnesota Governor occured in 1999 when Jesse appeared on the David Letterman show:"Whoever designed the streets (in St. Paul) must have been drunk.  I thi...
03/17/2008
  Every business website needs traffic. And you need Google Juice. Why? Because Google is king, representing 70% of all traffic driven to your website. It is theorized that there are probably more than 200 factors that account for how a website is ranked by Google. Search engine optimization expe...
03/16/2008
  Yellow page advertising representatives are the best trained advertising salespeople in media sales It’s a fact.  They are good.  They are persistent.  They motivate by fear.  But think about these four things the next time your yellow pages ad is up for renewal: Most people are right-handed. ...
03/15/2008
 I was absolutely floored with the Minneapolis Star Tribune yesterdayOn the front page:  Credit Mess Means Selling For Less was the lead story. It showed me that the Star Trib is really, in my opinion, anti-real estate.  Why?1)  The headline is sensationally negative.  I really wonder if they wro...
03/14/2008
Just a few things that I’m sure the outdoor billboard rep “forgot” to mention… 1. The average person isn’t exposed to your billboard the same way you are. Many outdoor sales reps sell their facings (the term for a single billboard) by driving very slowly by the locations of various boards they o...
03/13/2008
The use of a postscript (P.S.) is mandatory in every direct marketing letter. Whether you’re doing postcards, or a direct marketing newsletter, I consider this one of the most important features on the marketing piece. It’s often overlooked or forgotten…and that’s a mistake. After the headline a...
03/12/2008
Trust is one of the key marketing trends of 2008 There is a prevailing smell of distrust these days. People distrust the government. And we’re in a political election year. People distrust big institutions. The price of gas is up. The mortgage industry is in an upheaval. Wall Street has beaten u...
03/12/2008
I think it's not a matter of IF...it's a matter of whenIn 2007, a number of states had introduced do-not-mail bills.  These states included Connecticut, Hawaii, Michigan, Missouri, New Jersey, New York, Rhode Island, Texas, Vermont and Washington. Several other bills - in New York, Virginia, New ...
03/11/2008
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Chris Mitchell

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Chris Mitchell is the President and Founder of 25-8 Marketing, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has 20+ years of real-world advertising experience, and understands the marketing challenges of the small business owner.

Chris works with real estate professionals, home builders, and many other clients to help them build their business.

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