Gregg Paul's (top_producer) Blog

Did you know that more than 33% of all daily internet traffic occurs on Facebook? Or that Facebook gets more visits than Google? Clearly, social media is here to stay. So, how do we make use of powerful mediums like Facebook and Twitter to grow our business? Essentially, they need to be an extens...

  There was one line I included in every piece of advertising in the days before cellular phones: "All calls returned in 10 minutes - guaranteed!"  Of course, I was always worried about not hearing my pager, meaning absolute silence in the car (no radio, quiet conversations). The receptionist wou...

When I first entered the business, there really wasn't that much support or training on how to actually run a business. I still laugh at the "success kit" I received in my first month: I was trained on "legalese" (so I could properly to write up contracts), I got a free box of business cards, 5 ...

Has this ever happened to you: you wanted to ask a close friend, family member or someone you've recently met if you could be their REALTOR... then stopped yourself because you felt uncomfortable and didn't want to appear pushy? I've sure felt that way. When I first started in the business, I str...

In 2006 only 32% of consumers used the same agent a second time. Even worse, that declined to 26% in 2009. The question is...why? In an industry where referrals and repeat business form the basis for much of our success, why is our retention of clients so low? It seems counterintuitive, given all...

It's hard to believe that fall is around the corner.  Having spent 12 years as a REALTOR® myself, I know that this is one of the busiest and most important times for agents. It's a time to review your business approach, and make sure you're refreshed and organized for a productive and profitable ...

In today's market, you need to engage your contacts AND motivate them to make a move. As part of our commitment to help you get more business, we have made significant enhancements to Top Producer 8i. Now you'll have even more powerful, actionable insight into exactly what's working for your busi...

5 Ways to save Money on your Marketing- without jeopardizing sales! If you're experiencing a challenging year, you might be tempted to cut back on your marketing expenses. But how can you save money on marketing, while ensuring that you don't jeopardize your current and future sales... especiall...

  This month's issue is packed with tips for helping you find and motivate buyers. See Shannon Pyatt's story for some ideas on how one agent is finding success working primarily with buyers from internet leads. For more ideas, read about the new "Tools for Success" series on Top Producer Campus,...

Hi there, We wanted you to be the first to know about some new and exciting enhancements to Top Producer 8i. As an existing Top Producer customer, this is a free and automatic upgrade. We invite you to login TOMORROW (May 20, 2009), using your existing Top Producer 7i or 8i user name and password...