Omar Johnson's (tonnele) Blog

Some things only change very slowly or not at all.  The fundamental rules of the real estate game are the same now as they have been for generations.  However, there is one key factor that makes the real estate business of the 21st century different from the real estate business of the 20th centu...

The ultimate purpose of any marketing effort is to persuade your prospects to do business with you.  Gaining the trust and commitment of a prospect is a necessary step to gaining a client.  In order to become a client your prospect must feel in some way connected to you or your company.  This co...

RENEGADE STEALTH MARKETING MINI-COURSE INTRO:  RENEGADE STEALTH MARKETING DEFINED If you have made up your mind to pursue a career as a real estate investor, there is one truth that you should be aware of that will perhaps make a bigger difference in your career than any other: not all investors ...

Let's face it, there are a few advertising tricks that almost everybody in the real estate business knows about: business cards, fliers, classifieds, canvassing, cold calling, bandit signs, and internet marketing, to name just a few.  A renegade is someone who operates outside of ordinary standar...

LAND TRUST MINI-COURSE LESSON 1: WHAT IS A LAND TRUST?  A trust is one of the most potent tools available to the real estate investor.  But if you're like most people you only have a vague notion of what a trust is and how it is used.  To wit:  A trust is a legal entity whose sole purpose is to h...

If your quick turn real estate business is a car, then marketing is the fuel that it runs on.  No matter how many different ways you know to buy houses, no matter how many different types of contracts you are familiar with, no matter how many real estate courses you have memorized, if you don't h...

******************************************************** Learn the secrets of using private lenders to fund your real estate deals For more info visit: http://www.privatelendingfunding.com ******************************************************** PRIVATE LENDING MINI-COURSE LESSON 1: SOURCES OF FI...

In the world of real estate marketing the closer the contact you make with your prospects the greater the likelihood that you will be able to influence them to do business with you.  Marketing by email or direct mail can cause you to seem distant to many potential customers, but meeting people fa...

Of all the different media available for broadcasting your marketing message to your target audience, one of the most effective places to get in front of prospects under certain circumstances is in their own homes.  Marketing by direct mail allows you to do this as well as to establish a relation...

If you own real estate or plan to invest in and own real estate in the future, you don't want to own that property in your own name. Why? Because if you do your ownership will be detailed in the public records and anyone can access your information making you extremely vulnerable. For example, if...