There’s a technological convergence happening in modern media that I believe makes it increasingly difficult to easily distinguish “traditional” from “internet” marketing.Twenty years ago, that wasn’t the case: back then, you had television, radio, and print advertising - and they squared off aga
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03/27/2021
When it comes to social media for marketing, there are 2 types of marketing you’ll be doing: free brand-building & paid advertisements. The “top” social media channels vary depending on what you’re doing. Establishing Your Brand: Facebook Business Page, Google+, Twitter, YouTube, LinkedIn. Those
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03/27/2021
You need testimonials, reviews & social proof. Let’s start with the basics: get a firm handle on the unique value proposition of your product or service, determine what the price point should be, and then you’re ready to start marketing. The next problem you’ll run into is that nobody knows if yo
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03/27/2021
Lead generation & conversion is predicted on the past-performance of similar assets & campaigns. Essentially you review past performance over time and make estimates for future lead-generation based on trends.As you gain more career experience, you’ll learn enough about your assets, audience, cha
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03/27/2021
This is an enormous question - there have been entire books written on how to motivate a sales team, and for good reason: if you can setup the internal dynamics of the team correctly, you can double or triple the sales you'd see in a group of "average" performers.Here are some techniques used in
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03/27/2021
Facebook page likes really have 2 types of value - the first being social authority, and the second being that they give you an audience that's easily marketed to, because Facebook lets you target by “people who like your page, posts, etc”.In terms of Facebook likes, the first question is "why do
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03/27/2021
Social media marketing is still effective, but it’s becoming over-saturated, and it’s always been unpredictable. I use it on a daily basis - both organic SMM and paid ads on the major networks, but I don’t rely on it to make my numbers. That would be foolish.Back in the day, if you had something
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03/27/2021
Yes and no. No marketer ever gives away the “secret sauce” - if they have any. Many like to pretend they’ve picked up tips & tricks, but in reality they’re script kiddies who follow the pack and waste money on things that don’t work. Others do just well enough to scrape buy, and fewer still prosp
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03/27/2021
Online advertising should be bifurcated between "local/regional" and "national" advertising - although advertising platforms like Google or Facebook typically require you to specifically narrow your ads to a local level.So, speaking locally, $1,000 is more than enough to get you started. In fact,
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03/27/2021
In online marketing, especially in a competitive industry like real estate, anytime you find a channel that truly works for producing leads it's a good bet that it won't last.Part of the problem is "saturation", which happens when everybody who was going to take action on your message already has
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03/27/2021
