The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
I find it amazing when real estate agents say "price is what sells real estate." It's usually said within the context of "staging is a waste of time and money." We all know that price is important, as with most purchase decisions (especially in this economy). However price is rarely the ONLY thin...
12/05/2008
Every entrepreneur experiences a period of time where confidence levels drop only to be replaced by soaring levels of fear and insecurity. The secret to making it through those days, weeks or even months of feeling insecure is to put on a brave face and keep going anyway. Stepping out of your com...
12/02/2008
I love doing radio but I've never been interviewed by three people at once before.  Katfish Morgan, Darryl Kornicky and Laura Stone grilled me about what to do when a house doesn't sell, whether stagers exist because agents aren't doing their job, what happens when stagers break things and more, ...
10/07/2008
Looking at the photo of me that's often used in the press, with the drill and tulips, you'd probably guess those are my favorite tools. Actually they come a close third and fourth. The most important staging tools a home stager has (other than their innate talent) is a measuring tape and paint sw...
09/12/2008
I'm a firm believer in the old adage that "failing to plan is planning to fail," but I'm also not from the school of thought that believes you need a full-blown multi-page marketing plan to succeed, especially if you run your own business. And I say this as someone with an MBA in Marketing who us...
08/30/2008
CNN Money is featuring my House Selling Secrets and before and after photos of several of the homes I've staged through my home staging company Six Elements Inc, on their website. If you click through the 21 (!) pages of links on the CNN site, you'll see my before and after shots with a descripti...
08/06/2008
The pricing structure you set up for your home staging services (and items you charge for), can either make or break your real estate staging business. It's great to follow your heart and make a business out of your creative talents, but if you’re doing something you love and not making money, i...
08/04/2008
This Old House Magazine's Senior Editor interviewed me for a feature story "House-Selling Secrets of a Home Stager" which will come out in the fall. But today, they turned it into their front page story for their online magazine. The story includes 22 pages of before and after photos from my vari...
07/01/2008
I used to race around like a mad woman trying to fit 10 homes into a week, always afraid to put a client off who needed me and fearing if I didn't see them right away they'd disappear and find another stager. Then I realized that if you're good at what you do and in demand, clients will actually ...
06/23/2008
When I ask many real estate agents today about the state of the market and its effect on their income, I often get an earful about tiny, intermittent commission checks and complaints of record breaking gas prices cutting into already bleak profits. Things aren’t great for many in the front lines ...
06/16/2008
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Debra Gould

The Staging Diva
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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