The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
I’ve been addicted to decorating since I was a kid. I remember insisting that my room be painted a deep turquoise, and my rattan headboard white, because I could totally picture how one would stand out against the other and compliment the pale creamy-yellow duvet. At the risk of revealing my age,...
09/12/2011
When you're a professional home stager, it's important to try and do the best home staging job for your clients. Unfortuntately, too many home stagers get so caught up in trying to save their clients some money that they are slowly putting themselves out of business without realizing it. Here's a...
07/26/2011
Some people just can’t keep an appointment. When you’re in a service-based business such as real estate or home staging, if you are dealing with The Wishy-Washy Client, you will receive voice mails full of excuses. One day they might call to tell you they aren’t quite ready to have the house stag...
07/20/2011
If you’re looking for the best way to talk yourself out of becoming a home stager, immediately get on the phone and call a dozen real estate agents in your market. After a few “No one will ever pay for it around here” or “It will never work in this market” or “There’s no need for staging, if a ho...
06/27/2011
Active Rain member Laurie Jarett wrote a blog post this week for real estate agents about how the FSBO Seller is NOT a Big, Scary Monster! What a great title! It occurred to me that home stagers might be worrying about similar things and not approach them either. With FSBO properties being so com...
05/14/2011
As real estate agents, home stagers or any other type of business where you basically work for yourself, it's so key not to waste time and energy because really in the final analysis, that's what we're selling! I wrote a blog post on Active Rain about not taking rejection personally the other da...
05/05/2011
Even though I've been staging homes since 2002 and I'm well known, not everyone who calls me to discuss their staging project actually hires me. This is a reality of the business and one that you can't take personally. I know it is hard not to take this as a personal rejection, especially when th...
04/30/2011
Here are 5 warning signs that your home staging business is really a home staging hobby: No one else takes your home staging business seriously, and if you're painfully honest with yourself you might realize that you don't either (this is often a symptom of being too afraid to really "go for it")...
04/09/2011
In coaching home stagers since 2004 and working with real estate agents since the 1990s, I'm constantly reminded how important mindset is to what we can achieve. The bottom line is you have to be willing to stick with it if you want to achieve home staging business success or build your real esta...
03/29/2011
Rita Fong wrote a great blog post How come some agents can't close a deal?, which attracted a ton of comments from real estate agents. Some acknowledged that there are agents who just aren't that good at what they do, others pointed out that some clients really don't know what they want. All true...
02/21/2011
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Debra Gould

The Staging Diva
local_phone(416) 691-6615
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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