Can you sell an ice cube to an Eskimo? Only if the price is right. And for the price to be right, you'll be putting a lot of effort into nothing of value for you. That is how a home owner needs to see the value of staging. Yes, their home can sell if the price is right. But what price is that? Ho
...
04/20/2007
Husband and wife both work. Both kids are in 3 activities. Commuting. Eating out. And selling a home??? Where does it fit in and how can it fit in?How can these home sellers get their homes ready? Even if they aren't as busy as the family above, getting ready to sell a home can be a daunting task
...
04/16/2007
If you have a niche, then you market to a particular audience. Your focus is on one segment of a bigger market. For instance, if you are an agent, you may have your niche in beach front properties or condos or retirement communities. If you are a stager, I've heard of "green" niches, feng shui ni
...
04/16/2007
According to things I've been reading, Canada is just coming around to staging. The article I was reading suggests that is has been big in America since the 90's (I wonder when my area of "America" will realize it???). Then this article goes on to describe home staging, what it is, what a stager
...
04/15/2007
There is a housing development that has created something they call the "Living Room." It is a 950 sq ft space designed to look like a living room. Home owners can visit there to find out more about home repairs, interior design, etc with no pressure to buy anything. It is just a big, comfy livin
...
04/15/2007
As you probably know by now, I love to do research and am constantly purusing the news for interesting and informing articles. I came across a snippet of one in the Tampa Bay Business Journal on April 13th entitled: Real estate marketing showing a sexy side as way to spark sales. However, because
...
04/15/2007
In the same article as the one that states agents had business falling in their laps, there was a good quote that needs to be considered:The problem with real estate is that almost all brokerages offer the same services and products. In good times, everyone sort of gets their share of business, b
...
04/15/2007
I was reading an article that stated:Prior to last year, most agents really didn't have to work very hard to be successful. Business landed in their laps. Now, my feeling is that during the high times in real estate, it is easier than the low times, but to say agents didn't have to work hard? Som
...
04/15/2007
Although the article I was reading about automated email campaings dealt exclusively with real estate agents, I think this marketing technique (and a cheap one at that), can be applied to stagers as well. In fact, to any service oriented business.If you use automated emials to your clients, you c
...
04/14/2007
It seems that ERA is getting into the business of home staging. According to a press release:ERA Real Estate announced several enhancements to its ERA Gold Star Property program that make it easier for affiliates and consumers to ensure maximum satisfaction and consistency throughout the property
...
04/13/2007
