Ben Giordano's (superagentben) Blog

Highland Beach is a small beachside town located in Palm Beach County, just north of Boca Raton. Boca raton has historically been the playground of the wealthy with such recognizable landmarks as the Boca Raton Resort and Club, Mizner Park, and its numerous high end Golf Communities. For the weal...

Palm Beach is a small beachside town located in Palm Beach County. Historically the playground of the wealthiest Americans with such recognizable landmarks as the Breakers Resort and Golf, glitzy Worth Avenue, and Trump's Mar-A-lago Estate. For the wealthy buyer, this offers the opportunity to bu...

Manalapan is a small beachside town located in Palm Beach County north of Delray Beach and south of Palm Beach. For the wealthy buyer, this offers the opportunity to buy a unique Ocean to Intracoastal Estate or build your own. Typical prices for Estates start at $10,000,000. Direct frontage on th...

So you are new to the biz and don't know where to start ? First off understand that being an agent is a contact sport. You are in the lead generation business, no leads-no deals. Please don't have the unrealistic expectation of looking for a Broker who is going to just feed you leads... You are o...

AR is a great platform to refer your prospects. Here are some thoughts about referring: - your expectation should be tied to your involvement. In other words if you will be staying in touch with the buyer or seller and helping the agent you are referring the prospect to, then your referral should...

Lauderdale by the Sea is often overlooked by buyers, but it is a small beach town just north of Fort Lauderdale that offers several oceanfront luxury condominiums with a quieter setting than Fort Lauderdale. Values have gone down by at least 30% and savvy buyers are now snapping up great buys in ...

For most agents paying $1,000 to $10,000 or more for a full page ad in a good magazine with targeted distribution is not financially feasible. Sure you can participate in a common company page where your mug shot or listing(s) will be placed and compete with other agents.... The best thing to do ...

Here is a story that confirms my past experience with the 4 largest ones: Florida Insurance Commissioner just issued an Order (http://www.floir.com/pdf/DOC101209.pdf) to National Home Protection Inc. (National Home) to cease and desist the unauthorized marketing and selling of home service warran...

Start with the obvious of going around the house and addressing all sources of drafts under and around doors and windows. Don't forget to open windows once a day to get some fresh air in the home. Many studies have shown indoor air to be more polluted than outdoor air (if you have some sort of hi...

Here is my personal opinion: Realtors are seen as overpaid and a necessary evil. Until Brokers take the reigns and start having expectations and demand accountability and performance from their agents, nothing will change. Although this is a big part of the problem, here is the second part: Car s...