Steven Shewell's (sshewell) Blog

Let's look at your marketing efforts and what you do to get the phone to ring.  Many of you write your own ads for the listings that you take.  However, do you keep detailed records of which ads pull the best response for you and where you placed the ad?  If not...SHAME ON YOU!  How can you focus...

Have you ever thought about the topic of this article?  I mean, REALLY thought about it?  What exactly is it that make you "YOU"?I know, when it comes to real estate, you're the end-all, be-all for every one's needs.  You can move mountains to get a home sold, find a home that no one else can fin...

Today's article is spawned by something I heard yesterday on my travels.  I was visiting a few offices and was talking with some agents as to how their business was progressing.  Some told me that they were very busy and things were going well; however, I also heard that things are slow and they ...

If I asked a room full of experienced salespeople how many of them qualify their clients, every hand would go up.  If I asked that same group to define qualification, the answers would probably vary to the extent that a newcomer in sales would be somewhat confused.  If I then asked these experien...

As many of you know, I specialize in assisting people who have had a bankruptcy or other credit issue get financing with low down payments and low interest rates.  As I speak with many people (both clients and Realtors) I find a lot of issues that, with a little work up front, could have been cor...

You've spent a ton of money marketing yourself to the public.  Your goal is to get the telephone to ring.  To get new client leads.  To convert those leads to sales.Congratulations!  You've been successful in your efforts and the phone rings.  Are you and/or your support staff dropping the ball a...

Pastor Jim walks into his church, and says to the first member he meets, "Do you want to go to heaven?"  The man said, "I do, Pastor Jim."  Pastor Jim said, "Then stand over there against the wall."  Then Pastor Jim asked the second member, "Do you want to go to heaven?"  "Certainly, Pastor" was ...

There's nothing worse than allowing distractions to interfere with either your presentation or the closing of a sale.  This is something you can control.  That's why I don't understand why so many salespeople make "distraction faux pas" in their daily routines.Now, this is a two-sided coin.  Eith...

Okay the market in many areas has begun to contract.  With many of us only experiencing "the good times" the slow down may give rise to fits of desperation as our incomes begin to go down.  Therefore, many agents will feel compelled, in order to get the business, to compete based on offering lowe...

Phew..what a year!  Business coming in so fast you don't have time to breath.  Working unbelievably long hours to get everything done only to have more business come in before you finish up that which you already started.  Isn't the real estate business a blast?Most agents are so wrapped up in th...