Steven Shewell's (sshewell) Blog

In today's age of technology, reaching the prospect before the competition has taken on a new look.  In order to develop the much needed rapport with the prospect, you need to communicate with them in some fashion.As I travel around, I always pick up any real estate related material that I can fi...

There's an old saying with which most advertising hands are familiar:  "Half the money I spend on advertising is wasted.  I just don't know which half."Short of throwing up your hands in frustration, what can you do to test the efficacy of the advertising you place?  While there's no cut and drie...

I wanted to share with you something I found on the internet.  It speaks to the same topic and gives you some more insight into this issue and ways that you, as a Realtor, can use your sales skills to combat "giving up the ship" to protect your valuable commissions.Top 10 Strategies To Protect Yo...

Did you realize that tens of thousands of dollars in lost commissions walk out your office door each year?  Clients that should have been helped in purchasing a new home are needlessly sent packing with a "Thank you and good luck", a pat on the back and a smile.It doesn't happen to you?  THINK AG...

I found this article while surfing the internet.  In light of several stories I have heard recently, I thought I would share it with you.  At the very least, by following the following principles/ideas, it may help minimize the stories you hear of agents who end up kicking in some of their hard e...

A lot has been written about marketing, selling and obtaining prospects/clients.  Much of it deals with the "old" way of doing things and really doesn't have much viability in today's climate.  In order to stand out from the "me to" Realtors, you need to do things differently to earn the client's...

Look again at the title of this article.  Isn't that a loaded statement?  Let your mind wander with the possible meanings of the title.What's the first thing you think of when you read the title?  Do you say to yourself, "Of course I'm accountable.  I return calls, I answer questions, I handle pr...

What do you do to keep your name and services in front of your center of influence?  Do you maintain contact with them constantly?What is your center of influence?  Do you even know?  For my purpose, your center of influence (CI) is EVERYONE you know or have talked to about real estate.  You shou...

Were you aware that you are losing tens of thousands of dollars each year?  Did you know that you could be making a ton more money with less effort?What am I talking about?  Who am I to make this statement?Let me share with you a story to demonstrate why I say this.  Every day, I get telephone ca...

Catchy title, isn't it?  No one likes to play the idiot or even give the perception that they are an idiot.  So why do "professional" sales people continue to treat their clients like they're stupid?It may be done unintentionally, but the reality is that many sales trainers today actually teach "...