Rebecca Eddleman's (SmartTouch®) Blog

5 Ways Builders Can Use Email to Effectively Reach Realtors – and the Easy Way to Do It!Even in today’s world of instant information, over half of builder sales are the result of realtor referrals. Communicate with local realtors and multiply your sales force – and property sales – exponentially....

  PrivateCommunities.com is a lead source used by a number of SmartTouch Interactive clients. Each month, we received a Community Activity Report with a nugget of helpful information. This month, PrivateCommunities.com wrote a piece about feeding your PrivateCommunities.com sales leads into real ...

Meredith Oliver to Present “The Anatomy of Wicked Good Web Design” Webinar   Click here to register for the Meredith Oliver webinar. Austin, TX – October 20, 2015 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM...

New home builders, developers and brokers spend a lot of money on marketing to generate leads for their homes and communities.But eight out of ten leads aren’t sales ready when they first make contact.And sales people tend to focus on the two out of ten people who are sales ready, because sales p...

SmartTouch Interactive’s latest entry in our complimentary webinar series featured Alpana Arora of BDX, who presented Lead Follow-Up For Builders: Pitfalls and Best Practices.Alpana has been with BDX since its inception 15 years ago, and had helped thousands of builders improve online performance...

Austin, TX –  September 15, 2015 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that it has been named agency of record for Bentsen Palm and The Gardens at Verde Vista to prov...

 SmartTouch Interactive’s co-founder and president Robert Cowes presented a webinar where he revealed how new home builders and developers can get an incremental 20% increase in lead-to-tour conversion for new home sales.He shared easy strategies and the ‘secret sauce’ that is driving new home sa...

On Wednesday, August 19th at 1:00 p.m. EST, 12:00 noon, CST, Jane Meagher will be presenting a complimentary webinar examining global retail trends and consumer purchase behavior. In the complimentary webinar, she will reveal 6 Vital Trends that new home builders need to understand in order to ru...

Did you know that the average new home buyer spends a year doing research before stepping into a model home?  According to New Home Sales Strategist, Myers Barnes, this amount of research means that new home buyers are capable of making an instantaneous decision, even if it’s their first visit to...

When it comes to new home sales and marketing, relationships matter. The challenge that most new home builders and developers have is how to build a relationship with a lead and nurture leads  in a way that is relevant and timely. 80% of leads aren't ready to buy when they first make contact so, ...