Working With A Transaction Coordinator

Working with your Virtual Assistant to build a strong Business Plan. Establish Goals First you need to sit down with your Virtual Assistant and establish your goals for next year.  What are your short, medium and long term goals that will need to be achieved in order for you to be successful?   M...

Are you running your business like a business?  If you were once in corporate America then you probably worked in a team environment.  You had administrative support and a marketing department which allowed you to go out and meet clients to promote the companies services and products.  This made ...

So why is good follow up hard to find?  How many times have you met someone and have meant to follow up with them, but for one reason or another the days go by and you have not been in contact.  Weeks go by and then you feel that too much time has lapsed for them to even remember you. Do not fea...

I was with some friends the other evening and one of them said how much they enjoyed receiving my hand written note cards and looked forward to reading the message. This got me to thinking, is the custom of writing to say thank you something of the past, especially as most of us communicate via E...

Most agents when you walk into an open house will greet you at the door and hand you their card and a flyer.  Well they are missing a great opportunity to market their services to potential clients.  How about giving them a "Guest Package" that includes: Property flyer Other properties for sale i...

You are at a party or networking event and someone asks the inevitable question "So what do you do for a living?"  Do you give the inevitable answer "I'm a real estate agent".  Or, do you have a USP (Unique Selling Proposition) that is a concise statement that you can use as a reply to this quest...

A brokers open is a good way to gather feedback on your new listing.  Create a small questionnaire card that you can give them when they arrive to preview the property.  Let them know that it is their ticket to leave the home (LOL).  By making it anonymous you may get more honest answers.  Have a...

Buyers and sellers want to work with agents who they believe are knowledgeable and who can show they are successful.  A great way to demonstrate to potential customers that you are that agent is to keep track of your success rate. Agents will quote the market averages for their area but how many ...

I just wanted to say thank you for making my fifth blog "Are You Farming Your Past Clients?" a featured post.  I must admit that I was nervous about blogging wondering how my views would be received.  I need not have worried everyone has been so friendly and helpful. My goal in writing my blog is...

I am sure some of you have heard of "reverse target marketing"!  If not then read on: In reverse target marketing we start with your listing and then we work in reverse to find a buyer.  For instance:  You have just taken a new listing.  It is a one bedroom condo in the middle of the city, or a ...