Selling Soulfully with Jennifer Allan-Hagedorn

Education & Training - Sell with Soul
My thoughts and ramblings on the real estate industry and how we've gotten into the pickle of being among the nation's most UNtrusted professions!



Sue nailed it here. "Good enough" rarely is... and it definitely doesn't stand above the crowd or even solve very many problems. As she describes, when you Get it Right, you know it - and you're proud of it, and you can't wait to deliver "it" whatever "it" is to its intended audience. If somethin...
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do's and Don'ts for new college graduates. In the Top Ten list of Don'ts was this gem: "Never 'Friend' a Realtor on Facebook." No explanation; apparently, none needed. Ouch. Also yesterday, an article came...
Real Estate Agents ask... "How do I meet more people to add to my database?" Traditional Training answers: "Join clubs! Attend networking events! Volunteer at the homeless shelter! Sponsor booths! Take classes!" All fine ideas, to be sure. But I'm exhausted just looking at that list, never mind a...
In early 2011, we did a webinar called "Using Your Contact Management System to SOI" where we discussed and demonstrated various techniques to generate business and referrals from your sphere of influence using a contact management system. That is - how to use the conTACT management features of ...
It's a common complaint among our ranks that we often work "for free," especially these days when buyers are fussy, sellers are frustrated and closings are more tenuous than ever. We can work for months on one transaction only to watch it fall apart due to factors beyond our control, leaving us u...
"You Have to List to Last!" Ever heard that before? Probably so - most real estate agents have heard this advice from their well-meaning mentors, trainers, gurus and associates. It simply means that if you don't have listings (that is, that you represent sellers), you won't succeed in your real e...
I get emails all the time from newer real estate agents who want to know how to "pick up clients." (Don't we all?!) But there's something about that phrase - "pick up clients" - that makes my nose wrinkle. While I obviously get the gist of what they're asking, and I realize the pressure new agent...

Jennifer Allan-Hagedorn

Author of Sell with Soul
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