As my beloved regular readers know, I'm passionate about SOI - that is - *generating business and referrals from the Very Important People Who Know You. A lot of you share my passion and have experienced great success in your own SOI business models. But many agents object to the concept of "SOI'
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01/06/2008
I began my real estate career in August of 1996, in Denver, Colorado. Which was booming. A house I'd bought just two years earlier for $82,000 was already worth $150,000 and going up every day. Amateur investors were everywhere. Any real estate agent with a pulse could have 20 buyers lined up jus
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01/04/2008
Thanks to everyone who responded to my question yesterday "Do You Market Your Listings to Your SOI?"I used to. As Susan H. said, I wanted my SOI to know that I was active and successful, and heck, who knows? Maybe one of them would want to buy the house or know someone who does. Couldn't hurt, ri
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01/02/2008
Let's say you just got a shiny new listing on this second day of 2008. You take your photos, create a virtual tour, write up a snappy description and.......send it out to everyone you know (that is, your SOI) -- just in case someone might want to buy it or know someone who does?How do you feel ab
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01/01/2008