Selling Soulfully with Jennifer Allan-Hagedorn

Education & Training - Sell with Soul
My thoughts and ramblings on the real estate industry and how we've gotten into the pickle of being among the nation's most UNtrusted professions!



As my beloved regular readers know, I'm passionate about SOI - that is - *generating business and referrals from the Very Important People Who Know You. A lot of you share my passion and have experienced great success in your own SOI business models. But many agents object to the concept of "SOI'...
I began my real estate career in August of 1996, in Denver, Colorado. Which was booming. A house I'd bought just two years earlier for $82,000 was already worth $150,000 and going up every day. Amateur investors were everywhere. Any real estate agent with a pulse could have 20 buyers lined up jus...
Thanks to everyone who responded to my question yesterday "Do You Market Your Listings to Your SOI?"I used to. As Susan H. said, I wanted my SOI to know that I was active and successful, and heck, who knows? Maybe one of them would want to buy the house or know someone who does. Couldn't hurt, ri...
Let's say you just got a shiny new listing on this second day of 2008. You take your photos, create a virtual tour, write up a snappy description and.......send it out to everyone you know (that is, your SOI) -- just in case someone might want to buy it or know someone who does?How do you feel ab...