Which video would YOU watch?!? (Wait for it – a cute kitten video follows!) I work with a great group of people. The three owners of our company have embraced the technology that makes today’s real estate marketplace hum. We have a full HD video studio with green screen, professional camera, li
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10/24/2011
Get That House a Box of Kleenex! I think. Only I don't know what to think! I love MLS typos and glaring proof reading errors. And I can usually figure out what was really meant. But this one has me scratching my head: "This end unit townhome is sniffled all day long showing off its well mainta
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10/21/2011
One of the all time best videos I've seen on why it's so important to get a home inspection. Although I think my mother could have picked up on this beauty! Richard Strahm is an award winning Realtor specializing in the North Penn areas of Montgomery County -- Lansdale, Upper Gwynedd, North W
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10/17/2011
Peek-a-boo, I see you! But I really shouldn't. People have no place in MLS photos. Our local MLS forbids pictures with people in them. But I still see them! Please practice this line, "Excuse me - I can see you in the picture!" Come on - you're trying to take the best shot possible, right? The
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10/16/2011
Sometimes you see an MLS photo that makes you say, "What's THAT?!?" I'm going for: One of the oddest free-standing fireplaces I've ever seen. Used as collectible storage. No too sure this a photo that would compell would-be buyers to visit the home. The Ugg boots kind of sum it up for me. Ugh
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10/15/2011
Bait and Switch We all hate it. Yet in so many different sales environments it still exists. Even in Real Estate. Some of the worst: · Using pictures of different properties when advertising · Using flowery, praising prose in the description only to find out in person that the p
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10/14/2011
What Kind of Music Can I Use on My Videos? Copyright infringement -- not something you want to learn about when you've received an invoice for a few thousand dollars because you've been caught using a popular song on one of your real estate videos. Just because you've downloaded a song for 99 cen
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10/12/2011
Stretching the truth will get your reputation stretched. Thin, that is. Sometimes real estate professionals get as much respect from the public as a snake oil salesman. And sometimes they deserve it. Stretching the truth when advertising your listings doesn't serve anyone well. It doesn't help
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09/12/2011
My new favorite website of the day Okay – this one doesn’t have a direct tie to real estate – but it helps me in real estate and many other things in life. How many times have you wondered how to pronounce things – especially if it’s a foreign word or name? www.forvo.com to the rescue! At Forvo,
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08/03/2011
Testimonials make me testy But only sometimes. Personally, I like testimonials. Whether I’m buying something sight unseen from Amazon, or hiring a plumber – honest testimonials from prior users or customers can help sway my purchasing decision. That’s one of the reasons I use testimonials from
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07/31/2011