by Rich Schiffer, Weichert Realtors An article by Melissa Dittmann Tracey in Realtor Magazine Online got me thinking. In my estimation, here are the most common ways I see people drop the ball with their marketing. 1. Typographical Errors in Marketing Materials. Nothing screams, "I don't deser
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05/11/2007
(Excerpted from a recent Weichert press release)DISPLACED HOMEMAKERS NETWORK OF NEW JERSEY HONORSTWO VOLUNTEERS FROM THE WEICHERT FAMILY OF COMPANIESThe Displaced Homemakers Network of New Jersey honored two individuals from the Weichert Family of Companies today at its annual Legislative Awards
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05/11/2007
The Co-op's Farm Fresh Market will be closed tomorrow, Wednesday, and reopen on Saturday May 12th.Thankfully, the City accepted their request to place the market in the central business district for the rest of the season. They will not be returning the West 7th Street parking lot.New Location:Ed
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05/08/2007
IN TODAY'S BUYER'S MARKET, WEICHERT FINANCIAL SERVICES IS HELPING HOME BUYERS REALIZE THEIR DREAMS(Excerpted from a recent Weichert press release) Weichert Financial Services continues to redefine the American dream by providing reliable home-financing solutions.The mortgage affiliate of Weicher
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05/08/2007
by Rich Schiffer, Weichert Realtors (Reprint Permission Granted. Click here for a list of other Advice to Home Sellers articles by this author.)In a recent blog post, I was asked the question, "What are the top 5 things homeowners should do/replace to get the best value from their home?"Here is
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05/03/2007
by Rich Schiffer, Weichert RealtorsThis is big news. BIG NEWS.Wednesday morning in the weekly sales meeting at the Weichert, Realtors West Chester Sales Office, Regional Vice President Jim Fizzano announced an exciting new program, called PAID:ProfessionalAssociateIncentiveDevelopmentThis is a p
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05/03/2007
I went to a Broker's open house at the listing of a very successful agent in our area, Kris Gomez. She includes her picture on her yard signs. Here is an example of why I think this is not a very good idea:While the intention is good -- name and face recognition-- it can apparently backfire.Whi
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05/01/2007
Recent advances in medical technology have made it increasingly likely that people that want children will be able to have their own biological children. In the past, some people may have faced infertility, and had adoption as their their only avenue to parenthood.In 1978 the first "test-tube" b
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05/01/2007
In the real estate business, there is a lot of discussion about Leads. There are a variety of "services" that profess to be able to provide you with "qualified leads" (for a fee, of course) A discussion in the post Free Real Estate Leads got me to thinking that more discussion on this is needed
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05/01/2007
by Rich Schiffer, Weichert, Realtors Before I began my career in Real Estate, I had often heard the terms "sellers market" and "buyers market" but I had never stopped to think at all about what these terms really meant. Now that I am engaged in this career, and am being looked to as an expert by
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04/29/2007
