Jerry Rouleau's (rouleau) Blog

BuilderRadio interviews Carol Flammer, Flammer Relations, Inc. and mRELEVANCE “Social media is becoming the core foundation of a good marketing program,” states Carol Flammer. Perhaps as recently as a year ago that statement would seem far fetched – really, the core foundation of marketing?  Yet...

Having an online presence isn't enough — customers and closings must follow   Like consumers in almost every industry, homebuyers often use the Internet to shop. According to some estimates, more than 80 percent of all new homebuyers begin their search online. In addition, industry statistics and...

BuilderRadio interviews Mary LeBlanc, LeBlanc & Associates You’ve been shopped! Why do those words cause a panic to consume us as soon a we realize that our best customer of the day was really a professional shopper, and that we’ve been tested, scrutinized, evaluated, and graded. Oh.  I guess I ...

BuilderRadio interviews Robert August, S. Robert August Co.Without a doubt the most positive and contagiously enthusiastic voice in the real estate and new home community belongs to Robert August.  Robert has a way of bringing everyone he talks to up to his level of energy, as you’ll hear in thi...

BulderRadio interviews Melinda Brody, Melinda Brody & Co. While the housing market – and the economy in general – is still at or near the bottom of the trough, Melinda Brody has some good news to share:  In some respects, things are beginning to look up. Melinda Brody & Co., Inc provides sales e...

BuilderRadio Interveiews Gian Hasbrock, President, WOWISM Remember the advertisement a few years back that proclaimed ‘It’s not your father’s Oldsmobile?’  (C’mon, I’m not that old… am I?) That campaign was an attempt for the automaker to rebrand itself as young and exciting.  It had failed to k...

BuilderRadio interviews Sundeep Kapur, The Email Yogi. “Marketing is all about knowing what other people want, and the best way to do it is to have an interactive conversation,” says Sundeep Kapur. Marketing has always been an interactive exercise: message, call to action, response.  But the met...

BuilderRadio interviews Jane Meagher, President, Success Strategies. So you build a great home and you pride yourself on the quality you put into every house.  Good for you.  You should.  In fact, quality should be the baseline – the ante – for every builder in today’s market. But quality can’t ...

BuilderRadio Interviews Bonnie Alfriend, Alfriend Sales & Marketing Solutions So, how’s your traffic? That question most likely touches a sore spot.  I mean, who’s got enough traffic?  But, rather than bemoan the effects of the recession or take a wait-until-the rebound attitude, Bonnie Alfriend...

BuilderRadio Interviews Bill Webb, Wm. N. Webb & Co. Sometimes our biggest competition comes from ourselves.  We look at the market and let our own fears limit what we think can be done. “One of the biggest problems that I encounter in my work is the belief that nothing can be done to make anyth...